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Theses

Intégration des aspects sensoriels dans la conception des emballages en verre: mise au point d'un instrument méthodologique à partir des techniques d'évaluation sensorielle

Abstract : New requirements of individuals, associated the increase in the offer suggested by companies, involve a bursting of needs. Each individual becomes of more in more demanding for the proposed offer of products, thus obliging companies to replace the consumer in the heart of their concerns. Packaging, having for mission of conveying the products, while emphasizing them at eyes of the consumer under most various modes of conditioning, does not escape not with this trend. An optimization of the concept packaging implies to study precisely the sensory stimuli whose cognitive interpretation will involve the purchase or not of a product. During this study, we were so interested in the use of the sensory assessment for packaging. This method was developed in the Thirties to make good a lack of effective instrumental method in the food industry to quantify the taste. It makes call with all the senses, smell, taste, touch, hearing or sight and uses the Man like "measuring instrument". The final goal of this study will be the development of a methodology making it possible to take into account various tactile and visual sensory aspects of packaging, in adapting the method of sensory assessment in particular by the contribution of others sciences or disciplines, such as ergonomics.
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https://pastel.archives-ouvertes.fr/pastel-00001774
Contributor : Ecole Arts Et Métiers Paristech <>
Submitted on : Thursday, September 9, 2010 - 2:56:30 PM
Last modification on : Tuesday, October 20, 2020 - 10:23:52 AM
Long-term archiving on: : Friday, September 10, 2010 - 4:31:13 PM

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  • HAL Id : pastel-00001774, version 1

Citation

Anne Dumenil-Lefebvre. Intégration des aspects sensoriels dans la conception des emballages en verre: mise au point d'un instrument méthodologique à partir des techniques d'évaluation sensorielle. Sciences de l'Homme et Société. Arts et Métiers ParisTech, 2006. Français. ⟨NNT : 2006ENAM0006⟩. ⟨pastel-00001774⟩

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