M. Abdellaoui, Parameter-Free Elicitation of Utility and Probability Weighting Functions, Management Science, vol.46, issue.11, pp.1497-1512, 2000.
DOI : 10.1287/mnsc.46.11.1497.12080

M. Abdellaoui, A Genuine Rank-Dependent Generalization of the Von Neumann-Morgenstern Expected Utility Theorem, Econometrica, vol.70, issue.2, pp.717-736, 2002.
DOI : 10.1111/1468-0262.00301

M. Abdellaoui and B. Munier, The Risk-Structure Dependence Effect: Experimenting with an Eye to Decision Aiding, Annals of Operations Research, vol.80, pp.237-257, 1998.
DOI : 10.1023/A:1018916031387

M. Abdellaoui, H. Bleichrodt, and C. Paraschiv, Measuring Loss Aversion under Prospect Theory: A Parameter-Free Approach, Working Paper, GRID, ENSAM- ESTP, 2006.

M. Abdellaoui, C. Barrios, and P. P. Wakker, forthcoming. Reconciling Introspective Utility with Revealed Preference: Experimental Arguments Based on Non-Expected Utility, Journal of Econometrics

M. Abdellaoui, F. Vossmann, and M. Weber, Choice-Based Elicitation and Decomposition of Decision Weights for Gains and Losses Under Uncertainty, Management Science, vol.51, issue.9, pp.1384-1399, 2005.
DOI : 10.1287/mnsc.1050.0388

M. Allais, Le Comportement de l'Homme Rationnel devant le Risque: Critique des Postulats et Axiomes de l'Ecole Americaine, Econometrica, vol.21, issue.4, pp.503-546, 1953.
DOI : 10.2307/1907921

M. Allais, The So-Called Allais Paradox and Rational Decisions under Uncertainty, Expected Utility Hypothesis and the Allais Paradox. Reidel, pp.437-681, 1979.
DOI : 10.1007/978-94-015-7629-1_17

F. Anscombe and R. Aumann, A Definition of Subjective Probability, The Annals of Mathematical Statistics, vol.34, issue.1, pp.199-205, 1963.
DOI : 10.1214/aoms/1177704255

H. Arkes, Costs and benefits of judgment errors: Implications for debiasing., Psychological Bulletin, vol.110, issue.3, pp.486-498, 1991.
DOI : 10.1037/0033-2909.110.3.486

K. Arrow, Aspects of the Theory of Risk-Bearing, 1965.

K. Arrow, Interview with Kenneth Arrow. The Region. Federal Reserve Bank of Minneapolis, 1995.

N. Barberis, M. Huang, and T. Santos, Prospect Theory and Asset Prices, Quarterly Journal of Economics, vol.66, pp.1-53, 2001.
DOI : 10.2139/ssrn.169790

URL : http://badger.som.yale.edu/faculty/ncb25/bhs_jnl.pdf

J. Barnes and J. Reinmuth, COMPARING IMPUTED AND ACTUAL UTILITY FUNCTIONS IN A COMPETITIVE BIDDING SETTING, Decision Sciences, vol.44, issue.4, pp.801-812, 1976.
DOI : 10.2307/3151239

I. Bateman, A. Munro, B. Rhodes, C. Starmer, and R. Sugden, A Test of the Theory of Reference-Dependent Preferences, The Quarterly Journal of Economics, vol.112, issue.2, pp.479-506, 1997.
DOI : 10.1162/003355397555262

M. Baucells and H. Heukamp, Reevaluation of the Results of Levy and Levy Organizational Behavior and Human Decision Processes, pp.15-21, 2002.

M. Baucells and H. Heukamp, Stochastic Dominance and Cumulative Prospect Theory, Management Science, vol.52, issue.9, pp.1409-1423, 2006.
DOI : 10.1287/mnsc.1060.0537

J. Baumol, The Cardinal Utility Which is Ordinal, The Economic Journal, vol.68, issue.272, pp.665-672, 1958.
DOI : 10.2307/2227278

D. Bell, Regret in Decision Making under Uncertainty, Operations Research, vol.30, issue.5, pp.961-981, 1982.
DOI : 10.1287/opre.30.5.961

S. Benartzi and R. Thaler, Myopic Loss Aversion and the Equity Premium Puzzle, Choices, Values and Frames, pp.301-316, 1997.

J. Bentham, An Introduction to the Principles of Morals and Legislation, 1789.
DOI : 10.1093/oseo/instance.00077240

J. Bentham, The Book of Fallacies, 1824.
DOI : 10.1093/oseo/instance.00106695

D. Bernoulli, Exposition of a New Theory on the Measurement of Risk, Econometrica, vol.22, issue.1, pp.23-36, 1738.
DOI : 10.2307/1909829

M. Birnbaum, The nonadditivity of personality impressions., Journal of Experimental Psychology, vol.102, issue.3, pp.543-561, 1974.
DOI : 10.1037/h0036014

M. Blaug, The Methodology of Economics, 1980.
DOI : 10.1017/CBO9780511528224

H. Bleichrodt and J. Pinto, A Parameter-Free Elicitation of the Probability Weighting Function in Medical Decision Analysis, Management Science, vol.46, issue.11, pp.1485-1496, 2000.
DOI : 10.1287/mnsc.46.11.1485.12086

H. Bleichrodt and J. Pinto, Loss Aversion and Scale Compatibility in Two-Attribute Trade-Offs, Journal of Mathematical Psychology, vol.46, issue.3, pp.315-337, 2002.
DOI : 10.1006/jmps.2001.1390

H. Bleichrodt, J. Pinto, J. , and P. P. Wakker, Making Descriptive Use of Prospect Theory to Improve the Prescriptive Use of Expected Utility, Management Science, vol.47, issue.11, pp.1498-1514, 2001.
DOI : 10.1287/mnsc.47.11.1498.10248

D. Bowman, D. Minehart, and M. Rabin, Loss aversion in a consumption???savings model, Journal of Economic Behavior & Organization, vol.38, issue.2, pp.155-178, 1999.
DOI : 10.1016/S0167-2681(99)00004-9

H. Breiter, Functional Imaging of Neural Responses to Expectancy and Experience of Monetary Gains and Losses, Neuron, vol.30, issue.2, pp.619-639, 2001.
DOI : 10.1016/S0896-6273(01)00303-8

D. V. Budescu and W. Weiss, Reflection of transitive and intransitive preferences: A test of prospect theory, Organizational Behavior and Human Decision Processes, vol.39, issue.2, pp.184-202, 1987.
DOI : 10.1016/0749-5978(87)90037-9

A. W. Burks, Chance, Reason, Cause: An Inquiry into the Nature of Scientific Evidence, 1977.

G. Cachon and C. Camerer, Loss-Avoidance and Forward Induction in Experimental Coordination Games, The Quarterly Journal of Economics, vol.111, issue.1, pp.165-194, 1996.
DOI : 10.2307/2946661

. Camerer, Labor Supply of New York City Cabdrivers: One Day at a Time, The Quarterly Journal of Economics, vol.112, issue.2, pp.407-448, 1997.
DOI : 10.1162/003355397555244

C. Camerer, Prospect Theory in the Wild: Evidence from the Field, Choices, Values and Frames, pp.288-300, 1988.

C. Camerer, An experimental test of several generalized utility theories, Journal of Risk and Uncertainty, vol.55, issue.1, pp.61-104, 1989.
DOI : 10.1007/BF00055711

C. Camerer, Predictions about Indifference Curves in the Unit Triangle: A Test of Variants of Expected Utility Theory, Journal of Economic Behavior and Organization, vol.18, pp.391-404, 1992.

C. Camerer and T. Ho, Violations of the betweenness axiom and nonlinearity in probability, Journal of Risk and Uncertainty, vol.55, issue.2, pp.167-196, 1994.
DOI : 10.1007/BF01065371

C. Camerer and M. Weber, Recent developments in modeling preferences: Uncertainty and ambiguity, Journal of Risk and Uncertainty, vol.8, issue.4, pp.325-370, 1992.
DOI : 10.1007/BF00122575

C. Camerer, G. Lowenstein, and D. Prelec, Neuroeconomics: How Neuroscience Can Inform Economics. Working Paper, California Institute of Technology, 2003.

E. Carbone and J. D. Hey, Stochastic Choice with Deterministic Preferences: An Experimental Investigation, Economics Letters, vol.47, pp.161-167, 1995.

A. Chateauneuf and P. P. Wakker, An Axiomatization of Cumulative Prospect Theory for Decision under Risk, Journal of Risk and Uncertainty, vol.18, issue.2, pp.137-145, 1999.
DOI : 10.1023/A:1007886529870

A. Chateauneuf and M. Cohen, Risk seeking with diminishing marginal utility in a non-expected utility model, Journal of Risk and Uncertainty, vol.55, issue.229, pp.77-79, 1994.
DOI : 10.1007/BF01073404

S. Chew and K. Maccrimmon, Alpha-nu Choice Theory: A Generalization of Expected Utility Theory, Working Paper, issue.669, 1979.

S. Chew and K. Maccrimmon, Alpha Utility Theory, Lottery Composition and the Allais Paradox, Working Paper, issue.686, 1979.

S. Chew and W. Waller, Empirical Tests of Weighted Utility Theory, Journal of Mathematical Psychology, vol.30, pp.55-72, 1986.

S. Chew, L. Epstein, L. , and U. Segal, Mixture Symmetry and Quadratic Utility, Mixture Symmetry and Quadratic Utility, pp.139-163, 1991.
DOI : 10.2307/2938244

S. Chew, E. Karni, and Z. Safra, Risk Aversion in the Theory of Expected Utility with Rank-Dependent Probabilities, Journal of Economic Theory, vol.42, pp.370-381, 1987.

M. Cohen, J. Jaffray, and T. Said, Experimental comparison of individual behavior under risk and under uncertainty for gains and for losses, Organizational Behavior and Human Decision Processes, vol.39, issue.1, pp.1-22, 1987.
DOI : 10.1016/0749-5978(87)90043-4

G. Cramer, L. Sommer, and D. Bernoulli, Letter of G Cramer to N. Bernoulli Exposition of a New Theory on the Measurement of Risk, Econometrica, vol.22, pp.23-36, 1728.

A. Damasio, Looking for Spinoza: Joy, Sorrow and the Feeling Brain, 2003.

A. Damasio, Subcortical and Cortical Brain Activity during the Feeling of Self-Generated Emotions, Nature Neuroscience, vol.3, issue.10, pp.1049-1056, 2000.
DOI : 10.1038/79871

B. H. De-finetti and J. Kyburg, La Prévision, ses Lois, ses Sources Subjectives Foresight: its Logical Laws, its Subjective Sources, Studies in Subjective Probability, pp.1-68, 1937.

W. D. Diamond, The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations, Journal of Consumer Research, vol.15, issue.2, pp.280-283, 1988.
DOI : 10.1086/209165

E. Diecidue and P. P. Wakker, On The Intuition Of Rank-Dependent Utility, SSRN Electronic Journal, vol.23, pp.281-298, 2001.
DOI : 10.2139/ssrn.244668

F. Edgeworth, 1881 Mathematical Psychics: An Essay on the Application of Mathematics to the Moral Sciences, 1961.

K. Edwards, Prospect theory: A literature review, International Review of Financial Analysis, vol.5, issue.1, pp.18-38, 1996.
DOI : 10.1016/S1057-5219(96)90004-6

W. Edwards, The prediction of decisions among bets., Journal of Experimental Psychology, vol.50, issue.3, pp.201-214, 1955.
DOI : 10.1037/h0041692

L. Eeckhoudt and C. Gollier, Les Risques Financiers: Evaluation, Gestion et Partage, 1992.

A. Einstein, Inaugural Address to the Prussian Academy of Science, Albert Einstein: Essays in Science. Barnes and Noble, 1914.

D. Ellsberg, Risk, Ambiguity and the Savage Axioms, Quarterly Journal of Economics, vol.74, pp.643-669, 1961.

J. Elster, Alchemies of the Mind: Rationality and the Emotions, 1999.
DOI : 10.1017/CBO9781139173308

S. L. Epstein and . Zin, Substitution, Risk Aversion, and the Temporal Behavior of Consumption and Asset Returns: A Theoretical Framework, Econometrica, vol.57, issue.4, pp.937-969, 1989.
DOI : 10.2307/1913778

N. Etchart-vincent, Is Probability Weighting Sensitive to the Magnitude of Consequences? An Experimental Investigation on Losses, Journal of Risk and Uncertainty, vol.28, issue.3, pp.217-235, 2004.
DOI : 10.1023/B:RISK.0000026096.48985.a3

P. Farquhar, State of the Art???Utility Assessment Methods, Management Science, vol.30, issue.11, pp.1283-1300, 1984.
DOI : 10.1287/mnsc.30.11.1283

H. Fenema and M. Van-assen, Measuring the Utility of Losses by Means of the Tradeoff Method, Journal of Risk and Uncertainty, vol.17, issue.3, pp.277-295, 1999.
DOI : 10.1023/A:1007739018615

A. Fiegenbaum and H. Thomas, ATTITUDES TOWARD RISK AND THE RISK-RETURN PARADOX: PROSPECT THEORY EXPLANATIONS., Academy of Management Journal, vol.31, issue.1, pp.85-106, 1988.
DOI : 10.2307/256499

G. Fischer, M. Kamlet, S. Fienberg, and D. Schkade, Risk Preferences for Gains and Losses in Multiple Objective Decision Making, Management Science, vol.32, issue.9, pp.1065-1086, 1984.
DOI : 10.1287/mnsc.32.9.1065

B. Fischsoff, Judgment under Uncertainty: Heuristics and Biases, 1982.

B. Fischoff, Value elicitation: Is there anything in there?, American Psychologist, vol.46, issue.8, pp.835-847, 1991.
DOI : 10.1037/0003-066X.46.8.835

P. Fishburn, Methods of Estimating Additive Utilities, Management Science, vol.13, issue.7, pp.435-453, 1967.
DOI : 10.1287/mnsc.13.7.435

P. Fishburn, Utility Theory for Decision Making, 1970.

P. Fishburn, The Foundations of Expected Utility, Reidel, 1982.
DOI : 10.1007/978-94-017-3329-8

P. Fishburn, Nonlinear Preference and Utility Theory, 1988.

P. Fishburn, Retrospective on the utility theory of von Neumann and Morgenstern, Journal of Risk and Uncertainty, vol.16, issue.2, pp.127-158, 1989.
DOI : 10.1007/BF00056134

P. Fishburn and G. Kochenberger, TWO-PIECE VON NEUMANN-MORGENSTERN UTILITY FUNCTIONS, Decision Sciences, vol.47, issue.5, pp.503-518, 1979.
DOI : 10.2307/1880632

C. Fox and A. Tversky, Weighting Risk and Uncertainty, Pychological Review, vol.102, pp.269-283, 1995.

C. Fox, A. Rogers, and . Tversky, Options traders exhibit subadditive decision weights, Journal of Risk and Uncertainty, vol.55, issue.1, pp.5-17, 1996.
DOI : 10.1007/BF00055335

M. Friedman and L. J. Savage, The Utility Analysis of Choices Involving Risk, Journal of Political Economy, vol.56, issue.4, pp.279-305, 1948.
DOI : 10.1086/256692

J. P. Gayant, R??le de la transformation des probabilit??s dans la combinaison d'actifs risqu??s, Annales d'Economie et de Statistiques, pp.141-155, 2004.
DOI : 10.2307/20079072

N. Georgescu-roegen, 1. THE PURE THEORY OF CONSUMER'S BEHAVIOR, Quarterly Journal of Economics, vol.50, pp.545-593, 1936.
DOI : 10.4159/harvard.9780674281639.c10

R. Gertner, Game Shows and Economic Behavior: Risk-Taking on "Card Sharks", The Quarterly Journal of Economics, vol.108, issue.2, pp.507-521, 1993.
DOI : 10.2307/2118342

I. Gilboa and D. Schmeidler, Maxmin expected utility with non-unique prior, Journal of Mathematical Economics, vol.18, issue.2, pp.141-153, 1989.
DOI : 10.1016/0304-4068(89)90018-9

URL : https://hal.archives-ouvertes.fr/hal-00753237

I. Gilboa, Expected utility with purely subjective non-additive probabilities, Journal of Mathematical Economics, vol.16, issue.1, pp.65-88, 1987.
DOI : 10.1016/0304-4068(87)90022-X

URL : https://hal.archives-ouvertes.fr/hal-00756291

I. Glick, A Social Psychological Study of Futures Trading, 1957.

U. Gneezy and J. Potters, An Experiment on Risk Taking and Evaluation Periods, The Quarterly Journal of Economics, vol.112, issue.2, pp.631-645, 1997.
DOI : 10.1162/003355397555217

R. Gonzalez and G. Wu, On the Shape of the Probability Weighting Function, Cognitive Psychology, vol.38, issue.1, pp.129-166, 1999.
DOI : 10.1006/cogp.1998.0710

R. Grauer, A Comparison of Growth Optimal and Mean Variance Investment Policies, The Journal of Financial and Quantitative Analysis, vol.16, issue.1, pp.1-21, 1981.
DOI : 10.2307/2330663

C. J. Grayson, Decisions under Uncertainty: Drilling Decisions by Oil and Gas Operators, Graduate School of Business, 1960.

J. Green, Ordinal independence in nonlinear utility theory, Journal of Risk and Uncertainty, vol.55, issue.4, pp.355-387, 1988.
DOI : 10.1007/BF00117641

P. E. Green, Risk Attitudes and Chemical Investments Decisions, Chemical Engineering Progress, vol.59, pp.35-40, 1963.

D. Grether and C. Plott, Economic Theory of Choice and the Preference Reversal Phenomenon, American Economic Review, vol.69, pp.623-638, 1979.
DOI : 10.1017/CBO9780511618031.006

L. Gross, The art of Selling Intangibles: How to Make your Millions ($) by Investing Other People's Money, 1982.

F. Gul, A Theory of Disappointment Aversion, Econometrica, vol.59, issue.3, pp.667-686, 1991.
DOI : 10.2307/2938223

J. Hadar and W. Russell, Rules for Ordering Uncertain Prospects, American Economic Review, vol.59, pp.25-34, 1969.

A. N. Halter and G. W. Dean, Decisions under Uncertainty, 1971.

P. Hammond, Consequentialist foundations for expected utility, Theory and Decision, vol.36, issue.1, pp.25-78, 1988.
DOI : 10.1007/BF00129168

J. Handa, Risk, Probabilities, and a New Theory of Cardinal Utility, Journal of Political Economy, vol.85, issue.1, pp.97-122, 1977.
DOI : 10.1086/260547

G. Hanoch and H. Levy, The Efficiency Analysis of Choices Involving Risk, The Review of Economic Studies, vol.36, issue.3, pp.335-346, 1969.
DOI : 10.2307/2296431

B. J. Hardie, E. J. Johnson, and P. S. Fader, Modeling Loss Aversion and Reference Dependence Effects on Brand Choice, Marketing Science, vol.12, issue.4, pp.378-393, 1993.
DOI : 10.1287/mksc.12.4.378

D. W. Harless and C. Camerer, The Predictive Utility of Generalized Expected Utility Theories, Econometrica, vol.62, issue.6, pp.1251-1289, 1994.
DOI : 10.2307/2951749

O. Hart and D. Jaffee, On the Application of Portfolio Theory to Depository Financial Intermediaries, The Review of Economic Studies, vol.41, issue.1, pp.129-147, 1973.
DOI : 10.2307/2296404

G. Hawawani, A Mean-Standard Deviation Exposition of the Theory of the Firm under Uncertainty: A Pedagogical Note, American Economic Review, vol.68, pp.194-202, 1978.

C. Heath and A. Tversky, Preference and belief: Ambiguity and competence in choice under uncertainty, Journal of Risk and Uncertainty, vol.80, issue.3, pp.5-28, 1991.
DOI : 10.1007/BF00057884

C. Heath, S. Huddart, and M. Lang, Psychological Factors and Stock Option Exercise, The Quarterly Journal of Economics, vol.114, issue.2, pp.601-628, 1999.
DOI : 10.1162/003355399556089

J. Hershey and P. Schoemaker, Risk Taking and Problem Context in the Domain of Losses: An Expected Utility Analysis, The Journal of Risk and Insurance, vol.47, issue.1, pp.111-132, 1980.
DOI : 10.2307/252685

J. Hershey and P. Schoemaker, Probability Versus Certainty Equivalence Methods in Utility Measurement: Are they Equivalent?, Management Science, vol.31, issue.10, pp.1213-1231, 1985.
DOI : 10.1287/mnsc.31.10.1213

I. Herstein and J. Milnor, An Axiomatic Approach to Measurable Utility, Econometrica, vol.21, issue.2, pp.291-297, 1953.
DOI : 10.2307/1905540

J. Hey, The Economics of Uncertainty I, 1997.

J. Hey, The Economics of Uncertainty II, 1997.

J. D. Hey and C. Orme, Investigating Generalizations of Expected Utility Theory Using Experimental Data, Econometrica, vol.62, issue.6, pp.1291-1326, 1994.
DOI : 10.2307/2951750

J. Hicks, Causality in Economics, Basil Blackwell, 1979.

G. Hodgkinson, N. Bown, A. Maule, K. Glaister, and A. Pearman, Breaking the frame: an analysis of strategic cognition and decision making under uncertainty, Strategic Management Journal, vol.6, issue.10, pp.977-985, 1999.
DOI : 10.1002/(SICI)1097-0266(199910)20:10<977::AID-SMJ58>3.0.CO;2-X

A. Huxley, The Perennial Philosophy, 1945.

M. Ignatieff, A Life: Isaiah Berlin, 1998.

N. Jensen, An Introduction to Bernoullian Utility Theory: I. Utility Functions, The Swedish Journal of Economics, vol.69, issue.3, pp.163-183, 1967.
DOI : 10.2307/3439089

W. S. Jevons, Theory of Political Economy, 1871.
DOI : 10.1057/9781137374158

B. Jullien and B. Salanie, Estimating Preferences under Risk: The Case of Racetrack Bettors, Journal of Political Economy, vol.108, issue.3, pp.503-530, 2000.
DOI : 10.1086/262127

D. Kahneman and A. Tversky, Prospect Theory: An Analysis of Decision under Risk, Econometrica, vol.47, issue.2, pp.263-291, 1979.
DOI : 10.2307/1914185

D. Kahneman and A. Tversky, Choices, Values and Frames, 2000.

D. Kahneman, J. Knetsch, and R. Thaler, Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias, Choices, Values and Frames, 1991.
DOI : 10.1257/jep.5.1.193

U. Kamarkar, Subjectively Weighted Utility: A Descriptive Extension of the Expected Utility Model, Organizational Behavior and Human Performance, vol.47, pp.263-293, 1979.

E. Karni and D. Schmeidler, Utility Theory with Uncertainty, Handbook of Mathematical Economics, 1991.

S. Kleinfield, The Traders, 1983.

J. Knetsch, The Endowment Effect and Evidence of Nonreversible Indifference Curves, Choices, Values and Frames, 1990.

V. Köbberling and P. P. Wakker, An index of loss aversion, Journal of Economic Theory, vol.122, issue.1, pp.119-131, 2005.
DOI : 10.1016/j.jet.2004.03.009

D. Kreps, Notes on the Theory of Choice, 1988.

T. Kuhn, The Structure of Scientific Revolutions, 1970.

P. Lattimore, J. Baker, and A. Witte, The influence of probability on risky choice, Journal of Economic Behavior & Organization, vol.17, issue.3, pp.377-400, 1992.
DOI : 10.1016/S0167-2681(95)90015-2

H. Levy, Stochastic Dominance and Expected Utility: Survey and Analysis, Management Science, vol.38, issue.4, pp.555-593, 1992.
DOI : 10.1287/mnsc.38.4.555

M. Levy and H. Levy, Prospect Theory: Much Ado About Nothing?, Management Science, vol.48, issue.10, pp.1334-1349, 2002.
DOI : 10.1287/mnsc.48.10.1334.276

H. Levy and Z. Wiener, Stochastic Dominance and Prospect Dominance with Subjective Weighting Functions, Journal of Risk and Uncertainty, vol.16, issue.2, pp.147-163, 1998.
DOI : 10.1023/A:1007730226688

S. Lichtsenstein and P. Slovic, Reversals of preference between bids and choices in gambling decisions., Journal of Experimental Psychology, vol.89, issue.1, pp.46-55, 1971.
DOI : 10.1037/h0031207

H. Lindman, Inconsistent preferences among gambles., Journal of Experimental Psychology, vol.89, issue.2, pp.590-597, 1971.
DOI : 10.1037/h0031208

G. Loewenstein and D. Adler, A Bias in the Prediction of Tastes, The Economic Journal, vol.105, issue.431, pp.929-937, 1995.
DOI : 10.2307/2235159

G. Loewenstein, Frames of Mind in Intertemporal Choice, Management Science, vol.34, issue.2, pp.200-214, 1988.
DOI : 10.1287/mnsc.34.2.200

G. Loomes and R. Sugden, Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty, The Economic Journal, vol.92, issue.368, pp.805-824, 1983.
DOI : 10.2307/2232669

L. Lopes, Between Hope and Fear: The Psychology of Risk, Advances in Experimental Psychology, vol.20, pp.255-295, 1987.
DOI : 10.1016/S0065-2601(08)60416-5

L. Lopes and G. Oden, The Role of Aspiration Level in Risky Choice: A Comparison of Cumulative Prospect Theory and SP/A Theory, Journal of Mathematical Psychology, vol.43, issue.2, pp.286-313, 1999.
DOI : 10.1006/jmps.1999.1259

D. Luce, Utility of Gains and Losses: Measurement-Theoretic and Experimental Approaches, 2000.

D. Luce and P. Fishburn, Rank- and sign-dependent linear utility models for finite first-order gambles, Journal of Risk and Uncertainty, vol.55, issue.1, pp.25-29, 1991.
DOI : 10.1007/BF00057885

D. Luce, Rank- and sign-dependent linear utility models for binary gambles, Journal of Economic Theory, vol.53, issue.1, pp.75-100, 1991.
DOI : 10.1016/0022-0531(91)90143-R

K. Maccrimmon and S. Larsson, Utility Theory: Axioms versus Paradoxes. M. Allais and O. Hagen, eds. Expected Utility Hypothesis and the Allais Paradox, 1979.

M. Machina, Dynamic Consistency of Non-Expected Utility Models of Choice under Uncertainty, Journal of Economic Literature, vol.27, pp.1662-1688, 1989.

M. Machina and D. Schmeidler, A More Robust Definition of Subjective Probability, Econometrica, vol.60, issue.4, pp.745-780, 1992.
DOI : 10.2307/2951565

M. Machina, "Expected Utility" Analysis without the Independence Axiom, Econometrica, vol.50, issue.2, pp.277-323, 1982.
DOI : 10.2307/1912631

H. Markowitz, The Utility of Wealth, Journal of Political Economy, vol.60, issue.2, pp.151-158, 1952.
DOI : 10.1086/257177

K. May, Intransitive Utility and Aggregation of Preference Patterns, Econometrica, vol.50, pp.277-323, 1954.

E. Mcclennen, Rationality and Dynamic Choice, 1990.

M. Mccord and R. De-neufville, ???Lottery Equivalents???: Reduction of the Certainty Effect Problem in Utility Assessment, Management Science, vol.32, issue.1, pp.56-60, 1986.
DOI : 10.1287/mnsc.32.1.56

R. Mehra and E. Prescott, The equity premium: A puzzle, Journal of Monetary Economics, vol.15, issue.2, pp.145-161, 1985.
DOI : 10.1016/0304-3932(85)90061-3

C. Menger, Grundsätze der Volkwirtschaftslehre. Translated into English, 1971. Principles of Economics, 1871.

M. Montaigne, Essais, Book I, p.233, 1588.

B. Munier, Calcul Economique et Révision de la Théorie de la Décision en Avenir Risqué, Revue d'Economie Politique, pp.276-306, 1989.

R. Nau, Ph.D. Seminar on Choice Theory. The Fuqua Business School, 2004.

W. Neilson, Comparative Risk Sensitivity with Reference-Dependent Preferences, Journal of Risk and Uncertainty, vol.24, issue.2, pp.131-142, 2002.
DOI : 10.1023/A:1014015926103

W. Neilson, A mixed fan hypothesis and its implications for behavior toward risk, Journal of Economic Behavior & Organization, vol.19, issue.2, pp.197-211, 1992.
DOI : 10.1016/0167-2681(92)90090-X

T. Odean, Are Investors Reluctant to Realize Their Losses?, The Journal of Finance, vol.4, issue.5, pp.1775-1798, 1998.
DOI : 10.1111/0022-1082.00072

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.201.2372

R. Officer and A. Halter, Utility Analysis in a Practical Setting, American Journal of Agricultural Economics, vol.50, issue.2, pp.257-277, 1968.
DOI : 10.2307/1237541

V. Pareto, Manuel d'Economie Politique. Translated into English, 1927. Manual of Political Economy, 1906.

J. Payne, It is Whether You Win or Lose: The Importance of the Overall Probabilities of Winning or Losing in Risky Choice, Journal of Risk and Uncertainty, vol.52, issue.1, pp.5-19, 2005.
DOI : 10.1007/s11166-005-5831-x

J. Payne, J. Bettman, and D. Schkade, Measuring Constructed Preferences: Towards a Building Code, Journal of Risk and Uncertainty, vol.19, issue.1/3, pp.243-270, 1999.
DOI : 10.1023/A:1007843931054

J. W. Payne, D. J. Laughhunn, and R. Crum, Note???Further Tests of Aspiration Level Effects in Risky Choice Behavior, Management Science, vol.27, issue.8, pp.953-958, 1981.
DOI : 10.1287/mnsc.27.8.953

J. Pennings and A. Smidts, The Shape of Utility Functions and Organizational Behavior, Management Science, vol.49, issue.9, pp.1251-1263, 2003.
DOI : 10.1287/mnsc.49.9.1251.16566

M. Platt and P. Glimcher, Neural Correlates of Decision Variables in Parietal Cortex, Nature, vol.400, issue.6741, pp.233-238, 1999.
DOI : 10.1038/22268

S. Popkin, The Reasoning Voter, p.234, 1992.

J. Pratt, Risk Aversion in the Small and in the Large, Econometrica, vol.32, issue.1/2, pp.122-136, 1964.
DOI : 10.2307/1913738

D. Prelec, A ?Pseudo-endowment? effect, and its implications for some recent nonexpected utility models, Journal of Risk and Uncertainty, vol.55, issue.3, pp.247-259, 1990.
DOI : 10.1007/BF00116783

D. Prelec, The Probability Weighting Function, Econometrica, vol.66, issue.3, pp.497-527, 1998.
DOI : 10.2307/2998573

D. Prelec, Compound Invariant Weighting Functions in Prospect Theory, Choices, Values and Frames, 2000.

M. Preston and P. Baratta, An Experimental Study of the Auction-Value of an Uncertain Outcome, The American Journal of Psychology, vol.61, issue.2, pp.183-193, 1948.
DOI : 10.2307/1416964

D. Putler, Incorporating Reference Price Effects into a Theory of Consumer Choice, Marketing Science, vol.11, issue.3, pp.287-309, 1992.
DOI : 10.1287/mksc.11.3.287

J. Quiggin, A theory of anticipated utility, Journal of Economic Behavior & Organization, vol.3, issue.4, pp.323-343, 1982.
DOI : 10.1016/0167-2681(82)90008-7

J. Quiggin, Comparative statics for rank-dependent expected utility theory, Journal of Risk and Uncertainty, vol.55, issue.4, pp.339-350, 1991.
DOI : 10.1007/BF00056160

J. Quiggin, On the Optimal Design of Lotteries, Economica, vol.58, issue.229, pp.1-16, 1991.
DOI : 10.2307/2554972

M. Rabin and R. Thaler, Anomalies: Risk Aversion, Journal of Economic Perspectives, vol.15, issue.1, pp.219-232, 2001.
DOI : 10.1257/jep.15.1.219

M. Rabin, Risk Aversion and Expected-utility Theory: A Calibration Theorem, Econometrica, vol.68, issue.5, pp.1281-1292, 2000.
DOI : 10.1111/1468-0262.00158

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.295.4269

F. Ramsey, Foundations: Essays in Philosophy, Logic, Mathematics and Economics, 1931.

M. Rothschild and J. Stiglitz, Increasing risk: I. A definition, Journal of Economic Theory, vol.2, issue.3, pp.225-243, 1970.
DOI : 10.1016/0022-0531(70)90038-4

M. Rothschild and J. Stiglitz, Increasing risk II: Its economic consequences, Journal of Economic Theory, vol.3, issue.1, pp.66-84, 1971.
DOI : 10.1016/0022-0531(71)90034-2

Y. Rottenstreich and A. Tversky, Unpacking, Repacking, and Anchoring: Advances in Support Theory, Psychological Review, vol.104, pp.406-415, 1997.
DOI : 10.1017/CBO9780511808098.028

A. Saha, Expo-Power Utility: A 'Flexible' Form for Absolute and Relative Risk Aversion, American Journal of Agricultural Economics, vol.75, issue.4, pp.905-913, 1993.
DOI : 10.2307/1243978

P. Samuelson, Risk and Uncertainty: A Fallacy of Large Numbers, Scientia, vol.98, pp.108-113, 1963.

W. Samuelson and R. Zeckhauser, Status quo bias in decision making, Journal of Risk and Uncertainty, vol.32, issue.1, pp.7-59, 1988.
DOI : 10.1007/BF00055564

L. J. Savage, The Foundations of Statistics, 1954.

D. Schkade, Toward Respondent-Centered Environmental Valuation: Asking Questions that People Can Answer. Working Paper, 1988.

D. Schmeidler, Subjective Probability and Expected Utility without Additivity, Econometrica, vol.57, issue.3, pp.571-587, 1989.
DOI : 10.2307/1911053

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.295.4096

U. Schmidt, Lottery-Dependent Utility: A Re-Examination, Theory and Decision, vol.50, issue.1, pp.35-58, 2001.
DOI : 10.1023/A:1005219005058

U. Schmidt, Alternatives to Expected Utility: Formal Theories, P.J, 2002.
DOI : 10.1007/978-1-4020-7964-1_2

U. Schmidt, Reference dependence in cumulative prospect theory, Journal of Mathematical Psychology, vol.47, issue.2, pp.122-131, 2003.
DOI : 10.1016/S0022-2496(02)00015-9

U. Schmidt, The axiomatic basis of risk???value models, European Journal of Operational Research, vol.145, issue.1, pp.216-220, 2003.
DOI : 10.1016/S0377-2217(02)00200-X

U. Schmidt and S. Traub, An Experimental Test of Loss Aversion, Journal of Risk and Uncertainty, vol.25, issue.3, pp.233-249, 2002.
DOI : 10.1023/A:1020923921649

U. Schmidt and H. Zank, A new axiomatization of rank-dependent expected utility with tradeoff consistency for equally likely outcomes, Journal of Mathematical Economics, vol.35, issue.4, pp.483-491, 2001.
DOI : 10.1016/S0304-4068(01)00057-X

U. Schmidt and H. Zank, Strong Risk Aversion in Cumulative Prospect Theory, 2002.

U. Schmidt and H. Zank, What is Loss Aversion?, Journal of Risk and Uncertainty, vol.7, issue.2, pp.157-167, 2005.
DOI : 10.1007/s11166-005-6564-6

S. L. Schneider and L. Lopes, Reflection in preferences under risk: Who and when may suggest why., Journal of Experimental Psychology: Human Perception and Performance, vol.12, issue.4, pp.535-548, 1986.
DOI : 10.1037/0096-1523.12.4.535

P. Schoemaker and H. Kunreuther, An Experimental Study of Insurance Decisions, The Journal of Risk and Insurance, vol.46, issue.4, pp.603-618, 1979.
DOI : 10.2307/252533

U. Segal, Anticipated utility: A measure representation approach, Annals of Operations Research, vol.55, issue.Supplement, pp.359-374, 1989.
DOI : 10.1007/BF02283529

U. Segal, Two-Stage Lotteries without the Reduction Axiom, Econometrica, vol.58, issue.2, pp.349-377, 1990.
DOI : 10.2307/2938207

G. Shackle, Uncertainty in Economics and Other Reflections, 1955.

G. Shackle, Decision Order and Time in Human Affairs, 1969.

J. Shalev, Loss aversion equilibrium, International Journal of Game Theory, vol.29, issue.2, pp.269-287, 2000.
DOI : 10.1007/s001820000038

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.196.4967

H. Shefrin and M. Statman, The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence, The Journal of Finance, vol.89, issue.3, pp.777-790, 1985.
DOI : 10.1111/j.1540-6261.1985.tb05002.x

H. Simon, Review of vNM's Book: Theory of Games and Economic Behavior, 1954.

H. Sinn, Economic Decision Under Uncertainty, 1983.
DOI : 10.1007/978-3-642-61547-4

P. Slovic, Manipulating the attractiveness of a gamble without changing its expected value., Journal of Experimental Psychology, vol.79, issue.1, Pt.1, pp.139-145, 1969.
DOI : 10.1037/h0026970

P. Slovic and S. Lichtenstein, Preference Reversals: A Broader Perspective, American Economic Review, vol.73, pp.596-605, 1983.

A. Smith, An Inquiry into the Nature and Causes of the Wealth of Nations, 1776.

K. Smith, Neuronal Substrates for Choice under Ambiguity, Risk, Certainty, Gains and Losses, Management Science, vol.48, pp.182-189, 2002.

B. Spinoza and E. Curley, The Collected Works of Spinoza, Ethics. Translated into English, 1677.

C. Starmer, Testing New Theories of Choice under Uncertainty using the Common Consequence Effect, The Review of Economic Studies, vol.59, issue.4, pp.813-830, 1992.
DOI : 10.2307/2297999

C. Starmer, Experiments in economics: should we trust the dismal scientists in white coats?, Journal of Economic Methodology, vol.8, issue.1, pp.1-30, 1999.
DOI : 10.1080/00224545.1931.9918964

C. Starmer, Developments in Non-Expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk, Journal of Economic Literature, vol.38, issue.2, pp.332-382, 2000.
DOI : 10.1257/jel.38.2.332

S. S. Stevens, Neural Events and the Psychophysical Law: Power functions like those that govern subjective magnitude show themselves in neurelectric effects, Science, vol.170, issue.3962, pp.1043-1050, 1970.
DOI : 10.1126/science.170.3962.1043

R. Sugden, Reference-dependent subjective expected utility, Journal of Economic Theory, vol.111, issue.2, pp.172-191, 2003.
DOI : 10.1016/S0022-0531(03)00082-6

R. O. Swalm, Utility Theory-Insights into Risk Taking, Harvard Business Review, vol.44, pp.123-136, 1966.

R. Thaler, Toward a positive theory of consumer choice, Journal of Economic Behavior & Organization, vol.1, issue.1, pp.39-60, 1980.
DOI : 10.1016/0167-2681(80)90051-7

R. Thaler and E. J. Johnson, Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice, Management Science, vol.36, issue.6, pp.643-660, 1990.
DOI : 10.1287/mnsc.36.6.643

R. Thaler, Advances in Behavioral Finance. Russell Sage Foundation, 1993.

R. Thaler, The Effect of Myopia and Loss Aversion on Risk Taking: An Experimental Test, The Quarterly Journal of Economics, vol.112, issue.2, pp.647-661, 1997.
DOI : 10.1162/003355397555226

J. Tobin, Liquidity Preference as Behavior Towards Risk, The Review of Economic Studies, vol.25, issue.2, pp.65-86, 1958.
DOI : 10.2307/2296205

URL : http://restud.oxfordjournals.org/cgi/content/short/25/2/65

A. Tversky, Intransitivity of preferences., Psychological Review, vol.76, issue.1, pp.31-48, 1969.
DOI : 10.1037/h0026750

A. Tversky and D. Kahneman, Advances in prospect theory: Cumulative representation of uncertainty, Journal of Risk and Uncertainty, vol.55, issue.1, pp.297-323, 1992.
DOI : 10.1007/BF00122574

A. Tversky and C. Fox, Weighing risk and uncertainty., Psychological Review, vol.102, issue.2, pp.269-283, 1995.
DOI : 10.1037/0033-295X.102.2.269

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.321.3283

A. Tversky and D. Kahneman, The framing of decisions and the psychology of choice, Science, vol.211, issue.4481, pp.453-458, 1981.
DOI : 10.1126/science.7455683

A. Tversky and D. Kahneman, Rational Choice and the Framing of Decisions, Choices, Values and Frames, 1986.

A. Tversky and D. Kahneman, Loss Aversion in Riskless Choice: A Reference-Dependent Model, Choices, Values and Frames, 1991.
DOI : 10.2307/2937956

A. Tversky and D. J. Koehler, Support theory: A nonextensional representation of subjective probability., Psychological Review, vol.101, issue.4, pp.547-567, 1994.
DOI : 10.1037/0033-295X.101.4.547

A. Tversky and P. P. Wakker, Risk Attitudes and Decision Weights, Econometrica, vol.63, issue.6, pp.1255-1280, 1995.
DOI : 10.2307/2171769

A. Tversky, P. Slovic, P. , and S. Sattath, Contingent weighting in judgment and choice., Psychological Review, vol.95, issue.3, pp.371-384, 1988.
DOI : 10.1037/0033-295X.95.3.371

A. Tversky, P. Slovic, and D. Kahneman, The Causes of Preference Reversal, American Economic Review, vol.80, pp.204-217, 1990.
DOI : 10.1017/CBO9780511618031.009

J. Von-neumann and O. Morgenstern, Theory of Games and Economic Behavior Princeton, 1944.

D. Von-winterfeldt and W. Edwards, Decision Analysis and Behavioral Research, 1986.

P. P. Wakker, Separating marginal utility and probabilistic risk aversion, Theory and Decision, vol.55, issue.1, pp.1-44, 1994.
DOI : 10.1007/BF01075296

URL : http://repub.eur.nl/pub/23119/SeparatingMarginalUtility_1994.pdf

P. P. Wakker, Justifying Bayesianism by Dynamic Decision Principles and Belief. Working Paper, 1999.

P. P. Wakker, Testing and Characterizing Properties of Nonadditive Measures Through Violations of the Sure-Thing Principle, Econometrica, vol.69, issue.4, pp.1039-1059, 2001.
DOI : 10.1111/1468-0262.00229

P. P. Wakker, On the Composition of Risk Preference and Belief., Psychological Review, vol.111, issue.1, pp.236-241, 2004.
DOI : 10.1037/0033-295X.111.1.236

P. P. Wakker, The Data of Levy and Levy (2002) ???Prospect Theory: Much Ado About Nothing???? Actually Support Prospect Theory, Management Science, vol.49, issue.7, pp.979-981, 2003.
DOI : 10.1287/mnsc.49.7.979.16383

P. P. Wakker and A. Tversky, An axiomatization of cumulative prospect theory, Journal of Risk and Uncertainty, vol.55, issue.2, pp.147-176, 1993.
DOI : 10.1007/BF01065812

P. Wakker, R. Thaler, A. Tversky, and A. , Probabilistic insurance, Insurance: Mathematics and Economics, vol.22, issue.2, pp.7-28, 1997.
DOI : 10.1016/S0167-6687(98)80039-5

URL : http://repub.eur.nl/pub/23093/ProbabilisticInsurance_1997.pdf

P. P. Wakker and D. Deneffe, Eliciting von Neumann-Morgenstern Utilities When Probabilities Are Distorted or Unknown, Management Science, vol.42, issue.8, pp.1131-1150, 1996.
DOI : 10.1287/mnsc.42.8.1131

L. Walras, Elements d'Economie Pure Elements of Pure Economics or the Theory of Social Wealth, 1874.

E. Weber, From subjective probabilities to decision weights: The effect of asymmetric loss functions on the evaluation of uncertain outcomes and events., Psychological Bulletin, vol.115, issue.2, pp.228-242, 1994.
DOI : 10.1037/0033-2909.115.2.228

E. Weber and W. P. Bottom, Axiomatic measures of perceived risk: Some tests and extensions, Journal of Behavioral Decision Making, vol.9, issue.2, pp.113-131, 1989.
DOI : 10.1002/bdm.3960020205

M. Weber and C. Camerer, The disposition effect in securities trading: an experimental analysis, Journal of Economic Behavior & Organization, vol.33, issue.2, pp.167-184, 1988.
DOI : 10.1016/S0167-2681(97)00089-9

K. Wilber, A Brief History of Everything, 1996.

R. Wollheim, On the Emotions, 1999.

G. Wu and R. Gonzalez, Curvature of the Probability Weighting Function, Management Science, vol.42, issue.12, pp.1676-1690, 1996.
DOI : 10.1287/mnsc.42.12.1676

G. Wu and R. Gonzalez, Common Consequence Conditions in Decision Making under Risk, Journal of Risk and Uncertainty, vol.16, issue.1, pp.115-139, 1998.
DOI : 10.1023/A:1007714509322

G. Wu and R. Gonzalez, Nonlinear Decision Weights in Choice Under Uncertainty, Management Science, vol.45, issue.1, pp.74-85, 1999.
DOI : 10.1287/mnsc.45.1.74

M. E. Yaari, The Dual Theory of Choice under Risk, Econometrica, vol.55, issue.1, pp.95-115, 1987.
DOI : 10.2307/1911158

. Boston-us-gmt-capital-corp, . Atlanta-us-gmt-capital-corp, C. Atlanta-us-boyd-watterson, . Wick-&co, C. Inc et al., Corey Capital Inc. Phoenix-US Corey Capital Inc. Phoenix-US Corey Capital Inc. Phoenix-US Wells Fargo Phoenix-US Wells Fargo Phoenix-US Coble Pension &Wealth Ma. Phoenix-US First, APPENDIX B: DISPLAY Display II: Illustration of the Use of the Scrollbar Financial Institution Location Martingale Asset Manag Table 16: Main Parameters for Practitioners Practitioner Probabilities Power Exponential Expo-Power Number P1 P2 Alpha Beta Alpha Beta Alpha