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Modes de lancement de nouveaux produits et performance. Le cas de l'industrie de la construction aéronautique (1944-2000)

Abstract : The objective of this research is to examine whether the organisational forms used by firms influence their capacity to grow and thrive sustainably in a given business domain. In particular, we investigate if introducing new products through internal developments, alliances or license purchases influences the capacity of firms to obtain the resources and competences necessary to establish a strong competitive position in a given market. Drawing on the Resource-based View (Penrose, 1959), the Evolutionary Theory (Nelson and Winter, 1982) and the Dynamic Capabilities Approach (Teece, Pisano and Shuen, 1997), we formulate several sets of hypotheses on the determinants of New Product Introduction (NPI) modes and on the consequences of these expansion modes chosen by firms on their competitive position. By examining 437 new aircraft programs that have been introduced since 1944, we verify that the NPI modes chosen by firms have a significant and sustainable influence on their capacity to obtain the resources and competences necessary to establish a strong competitive position in the concerned business domain. Developing new products internally seems to be the most effective way to grow and thrive sustainably. Nevertheless, unlike license purchases, alliances may enable firms to sustainably compete with firms which did not need to resort on external contributions. It is then necessary to manage to develop new products on a stand alone basis the earliest possible, which can only be done at a certain cost and under specific conditions.
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https://pastel.archives-ouvertes.fr/pastel-00004587
Contributor : Ecole Hec Paris <>
Submitted on : Monday, January 19, 2009 - 8:00:00 AM
Last modification on : Monday, October 19, 2020 - 11:03:56 AM
Long-term archiving on: : Friday, September 10, 2010 - 12:56:13 PM

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  • HAL Id : pastel-00004587, version 1

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Louis Mulotte. Modes de lancement de nouveaux produits et performance. Le cas de l'industrie de la construction aéronautique (1944-2000). Sciences de l'Homme et Société. HEC PARIS, 2007. Français. ⟨pastel-00004587⟩

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