Le management des entreprises à prestations artistiques : activités de conception, régimes de signification et potentiel de croissance

Abstract : Over the past few years, the links between the « art worlds » and the « business worlds »have changed in such a way that the phenomenon has received growing attention from economists and management theorists alike. Particularly, academic observers now emphasize the highly significant role of a myriad of small firms in the overall creativity of the so-called « cultural industries », as well as their original strategies of growth. Still, such observations remain limited to explaining the current forms of artistic entrepreneurship, especially in terms of typological works and managerial tools. In this PhD thesis, we show that a specific form of artistic entrepreneurship, which we name the « art-based firm » (ABF), has thus far been quite difficult to identify and to manage, above all due to a too limited understanding of the specificities of the artistic activity itself. Thus, drawing on past research about the links between art and enterprise and on different findings of an in-depth exploratory study in a firm operating in artistic gardening, we start by exposing the specificities of the ABF and suggest new types of predictable crises as well as new kinds of management actions to overcome them. Secondly, by revealing the importance in the art work of what we term the « signifying detail, » this study leads us to examine further the impact on management of the processes of artistic significance. In this perspective, we draw on the American philosopher Nelson Goodman and introduce the notion of densification to qualify the signifying dynamic of artistic activity. We show that the management of densification processes is the pillar of a new agenda necessary for the managers of ABF. A proposition of an « extended »agenda is then tested on four other qualitative case-studies in the fields of cinema, scenography, theater and graphic design. While widening the impact of our preceding results, this effort at generalization makes it possible to finally establish the fundamental principles of a contingent theory of ABF management.
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Mathias Béjean. Le management des entreprises à prestations artistiques : activités de conception, régimes de signification et potentiel de croissance. Sciences de l'Homme et Société. École Nationale Supérieure des Mines de Paris, 2008. Français. ⟨NNT : 2008ENMP1573⟩. ⟨pastel-00004762⟩

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