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N. Le, . Costa, and . Mccrae, contented, confident, self-confident, pessimistic, moody, anxious Shy, self-confident, timid, confident, defensive, inhibited, anxious Moody, irritable, sarcastic, self-centered, loud, hasty, excitable Clear-thinking, self-confident, confident, anxious, efficient, alert, careless Extraversion Warmth Gregariousness Assertiveness Activity Excitement-Seeking Positive Emotions Friendly, warm, sociable, cheerful, aloof, affectionate, outgoing Sociable, outgoing, pleasure-seeking, aloof, talkative, spontaneous, withdrawn Aggressive, shy, assertive, self-confident, forceful, enthusiastic, confident, Energetic, hurried, quick, determined, enthusiastic, aggressive, active Pleasure-seeking, daring, adventurous, charming, handsome, spunky, clever Enthusiastic, humorous, praising, spontaneous, pleasure-seeking, optimistic, jolly Openness to Experience Fantasy Aesthetics Feelings Actions Ideas Values Dreamy, imaginative, humorous, mischievous, idealistic, artistic, complicated Imaginative, artistic, original, enthusiastic, inventive, idealistic, versatile Excitable, spontaneous, insightful, imaginative, affectionate, talkative, outgoing Interests wide, imaginative, adventurous, optimistic, mild, talkative, versatile Idealistic, interests wide, inventive, curious, original, imaginative, insightful Conservative, unconventional, cautious, flirtatious Agreeableness Trust Straightforwardness Altruism Compliance Modesty Tender-Mindedness Forgiving, trusting, suspicious, wary, pessimistic, peaceable, hard-hearted Complicated, demanding, clever, flirtatious, charming, shrewd, autocratic Warm, soft-hearted, gentle, generous, kind, tolerant, selfish Stubborn, demanding, headstrong, impatient, intolerant, outspoken, hard-hearted Show-off, clever, assertive, argumentative, self-confident, aggressive, idealistic Friendly, warm, sympathetic, soft-hearted, gentle, unstable, kind Conscientiousness Competence Order Dutifulness Achievement-Striving Self-Discipline Deliberation Efficient, self-confident, thorough, resourceful, confident, confused, intelligent Organized, thorough, efficient, precise, methodical, absent-minded, careless Defensive, Dimensions Facets Items Neuroticism Anxiety Hostility Depression Self-Consciousness Impulsiveness Vulnerability Anxious, 1992.

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N. Le, . De, . Anxieux, and . Inquiet, sur la défensive, sûr, sûr de soi, pessimiste, nerveux, anxieux Timide, sûr de soi, sûr, défensif, inhibé/introverti, anxieux Moody, irritable, sarcastique, centré sur soi, tapageur, empressé, agité Qui pense clairement, sûr de soi, sûr, anxieux, efficient, alerte, insouciant Extraversion Chaleur Grégarité Assertivité Activité Rech. de sensations Emotions Positives Amical, chaleureux, sociable, gai, distant, affectueux, extraverti Sociable, extraverti, qui recherche du plaisir

O. Ouverture and O. , aux sentiments O. aux actions O. aux idées O. aux valeurs Rêveur, imaginatif, qui a de l'humour, espiègle, idéaliste, artiste, complexe Imaginatif, artiste, original, enthousiaste, inventif, idéaliste, versatile Excité, spontané, qui va au fond des choses, imaginatif, affectif, bavard, extraverti Qui s'intéresse à tout, imaginatif, aventureux, optimiste, doux, bavard, versatile Idéaliste, qui s'intéresse à tout

. Dur-complexe, . Chaleureux, and . Têtu, exigeant, forte tête, impatient, intolérant, franc, dur Show-off, habile, assertive, argumentative, self-confident, agressif, idéaliste Amical, chaleureux, sympathique, compatissant/au coeur tendre, doux, instable, gentil Conscience Compétence Ordre Sens du devoir Rech. de réussite Autodiscipline Délibération Efficace, sûr de soi, qui va au fond des choses, débrouillard, sûr, confus, intelligent Organisé, approfondi, efficace, précis, méthodique, distrait, insouciant Défensif, que l'on peut facilement déconcentrer, Agréabilité Confiance Droiture Altruisme Conformité Modestie Sensibilité Qui pardonne

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L. Dimensions-de-la-personnalité-de-la-marque-aux-etats-unis, Dimensions Facettes Items Sincerity Down-to-earth, Honest Wholesome Cheerful Down-to-earth, Family-oriented, Small-town; Honest, Sincere, Real; Wholesome, Original; Cheerful, Sentimental, Friendly. Excitement Daring Spirited Imaginative Up-to-date Daring, Trendy, Exciting; Spirited, Cool, Young; Imaginative, Unique; Up-to-date, Independent, Contemporary. Competence Reliable Intelligent Successful Reliable, Hard-working, Secure; Intelligent, Technical, Corporate; Successful, Leader, Confident. Sophistication Upper-class Charming Upper-class, Glamorous, Good-looking

L. 'échelle-de-personnalité-de-la-marque-de and J. Aaker, adaptation au contexte français Dimensions Items Domination Unique, indépendante, sure d'elle, contemporaine, leader Compétence Fiable, robuste, technique, sûre Consciencieuse Réaliste, travailleuse, organisée, intelligente, honnête Masculinité Masculine, virile, rude Expansivité Audacieuse, imaginative, fougueuse, dans le vent, gagnante, gaie Séduction Envoûtante