Abstract : In interaction with users, materials and processes have a central place in object evaluation: they remember memories, messages, and symbols. Our research places them in the heart of project. Thus, we suggest going beyond their technical, economic, ecological, aesthetic, or semantic problems by using their inspiring influence. In other words, we want to exploit them to develop new objects. Our research belongs to creation: this PhD takes place in a traditional, handcrafted, and luxurious company. In accordance with marketing, we point the importance of taking into account the brand identity in every new creation. Based on this report, our research problem is: How to support the creation of new objects within a traditional company with strong identity? To resolve this question, we propose a tool to support creation of new idea for creators. The tool's aim is based on the capitalization of information from the company and from the selection of relevant information. From the concept of material library, which is popular near designers and creators, our tool facilitates analogy and transfer means between new information and company's information. Material sciences underline the importance of tools that are for engineers but that are not understood by designers or creators. Indeed, their technical positions as well as their languages are a brake for creators. From a scientific point of view, this research has to propose an inspiring tool for designers and creators to utilize materials and processes. For the company, this tool supports new idea to have competitive advantages and new markets.