Logic Duality, Conformity, and Survival in the French Film Industry, 1987-2008

Abstract : This dissertation explores how logic duality, that is the coexistence of two institutional logics in an industry, affects firm strategic behaviors, and how in return firm strategic behaviors contribute (or not) to maintain logics segregated. Theoretically, I investigate the liability firms face when entering industries governed by a different logic, the wayincumbent organizations respond to the conformity demands of logic foreigners, and the determinants of firm-level institutional capital. Empirically, I study investment funds, filmmaking organizations and production firms in the French film industry (1987-2008), and find strong support for the proposed theory. By revealing strategies available to firms in dual-logicsettings and highlighting sources of institutional capital, this study contributes to the strategic management literature. The result is also a contribution to our understanding of why industries resist the “inexorable push towards homogenization” predicted by new institutional theory. By shedding light on the positive and negative effects of logic duality for firms, this work has also implications for practice.
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Julien Jourdan. Logic Duality, Conformity, and Survival in the French Film Industry, 1987-2008. Business administration. HEC, 2011. English. ⟨NNT : 2011EHEC0006⟩. ⟨pastel-00705377⟩

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