Theory of Choice, 1995. ,
Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies, Marketing Science, vol.23, issue.1, pp.4-20, 2004. ,
DOI : 10.1287/mksc.1030.0040
Rationalizability of choice by sequential procedures. Working Paperl, p.13, 2009. ,
In google we trust: User's decisions on rank, position, and relevance, Journal of Computer-Mediated Communication, vol.12, pp.801-823, 2007. ,
Impossibility theorems without collective rationality, Journal of Economic Theory, vol.13, issue.3, pp.361-379, 1973. ,
DOI : 10.1016/0022-0531(76)90047-8
Save the last dance for me: unwanted serial position effects in jury evaluations, Acta Psychologica, vol.118, issue.3, pp.245-260, 2005. ,
DOI : 10.1016/j.actpsy.2004.08.005
Rational Selection of Decision Functions, Econometrica, vol.22, issue.4, pp.422-443, 1954. ,
DOI : 10.2307/1907435
Regression Models and Life-Tables, Journal of Royal Statistical Society Series B, vol.34, issue.77, pp.1987-220, 1972. ,
DOI : 10.1007/978-1-4612-4380-9_37
A behavioral model of individual welfare. Mimeo de l'Université Paris 1 . xiv, p.12, 2003. ,
Testing Models of Consumer Search using Data on Web Browsing and Purchasing Behavior, SSRN Electronic Journal, vol.102, issue.50, pp.2955-2980, 2012. ,
DOI : 10.2139/ssrn.1483380
Do customer loyalty programs really work?, Sloan Management Review, vol.38, issue.76, pp.71-82, 1997. ,
Indifference or indecisiveness? Choice-theoretic foundations of incomplete preferences, Games and Economic Behavior, vol.56, issue.1, pp.61-86, 2006. ,
DOI : 10.1016/j.geb.2005.06.007
Consideration Sets and Competitive Marketing, The Review of Economic Studies, vol.78, issue.1, pp.235-262, 2011. ,
DOI : 10.1093/restud/rdq016
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.177.5606
Intransitive indifference with unequal indifference intervals, Journal of Mathematical Psychology, vol.7, issue.1, pp.144-149, 1970. ,
DOI : 10.1016/0022-2496(70)90062-3
Utility Theory for Decision Making, p.24, 1970. ,
Efficiency and inefficiency in the ranking in competitions: the case of the queen elisabeth music contest, Journal of Cultural Economics, vol.25, issue.2, pp.109-129, 2001. ,
DOI : 10.1023/A:1007659804416
Eye-tracking analysis of user behavior in WWW search, Proceedings of the 27th annual international conference on Research and development in information retrieval , SIGIR '04, p.56, 2004. ,
DOI : 10.1145/1008992.1009079
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models, Marketing Science, vol.12, issue.4, pp.395-414, 1993. ,
DOI : 10.1287/mksc.12.4.395
Sequential search and choice from lists. Working Paper, p.54, 2010. ,
The influence of unique features and direction of comparison of preferences, Journal of Experimental Social Psychology, vol.25, issue.2, pp.121-141, 1989. ,
DOI : 10.1016/0022-1031(89)90008-5
Cancellation and Focus: The Role of Shared and Unique Features in the Choice Process, Journal of Experimental Social Psychology, vol.31, issue.4, pp.357-378, 1995. ,
DOI : 10.1006/jesp.1995.1016
Lexicographic compositions of multiple criteria for decision making, Journal of Economic Theory, vol.144, issue.4, pp.1770-1782, 2009. ,
DOI : 10.1016/j.jet.2009.01.009
Accurately interpreting clickthrough data as implicit feedback, Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval, SIGIR '05, p.52, 2005. ,
DOI : 10.1145/1076034.1076063
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.147.2481
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members, International Journal of Research in Marketing, vol.24, issue.1, pp.31-47, 2007. ,
DOI : 10.1016/j.ijresmar.2006.10.005
The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention, Journal of Marketing Research, vol.41, issue.3, pp.281-292, 2004. ,
DOI : 10.1509/jmkr.41.3.281.35986
Consumer Eye Movement Patterns on Yellow Pages Advertising, Journal of Advertising, vol.7, issue.5, pp.61-73, 1997. ,
DOI : 10.1080/00031305.1980.10483031
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.39.3188
Semiorders and a Theory of Utility Discrimination, Econometrica, vol.24, issue.2, pp.178-191, 1956. ,
DOI : 10.2307/1905751
Incomplete preferences and rational intransitivity of choice, Games and Economic Behavior, vol.50, issue.2, pp.255-277, 2005. ,
DOI : 10.1016/j.geb.2004.02.007
Indifference and incompleteness distinguished by rational trade, Games and Economic Behavior, vol.67, issue.1, pp.300-314, 2009. ,
DOI : 10.1016/j.geb.2008.11.009
Sequentially Rationalizable Choice, American Economic Review, vol.97, issue.5, pp.1824-1839, 2007. ,
DOI : 10.1257/aer.97.5.1824
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.675.9817
Revealed preferences and boundedly rational choice procedures: an experiment, 2010. ,
CATEGORIZE THEN CHOOSE: BOUNDEDLY RATIONAL CHOICE AND WELFARE, Journal of the European Economic Association, vol.10, issue.5, pp.1141-1165, 2012. ,
DOI : 10.1111/j.1542-4774.2012.01078.x
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.685.5437
Revealed Attention, American Economic Review, vol.102, issue.5, pp.2183-2205, 2012. ,
DOI : 10.1257/aer.102.5.2183
On the Causes and Consequences of Ballot Order Effects, Political Behavior, vol.69, issue.1, p.51, 2012. ,
DOI : 10.1007/s11109-011-9189-2
The effects of loyalty programs on customer lifetime duration and share of wallet, Journal of Retailing, vol.83, issue.2, pp.223-236, 2007. ,
DOI : 10.1016/j.jretai.2007.01.002
Grocery retail loyalty program effects: self-selection or purchase behavior change?, Journal of the Academy of Marketing Science, vol.31, issue.3, pp.345-358, 2009. ,
DOI : 10.1007/s11747-008-0123-z
Why Do Manufacturers Issue Coupons? An Empirical Analysis of Breakfast Cereals, The RAND Journal of Economics, vol.33, issue.2, pp.319-339, 2002. ,
DOI : 10.2307/3087436
Do rewards really create loyalty? Harvard Business Review pp, pp.75-82, 1995. ,
Path Independence, Rationality, and Social Choice, Econometrica, vol.41, issue.6, pp.1075-1091, 1973. ,
DOI : 10.2307/1914037
E-loyalty: Your secret weapon on the web, Harvard Business Review, pp.105-113, 2000. ,
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing, Journal of Marketing, vol.64, issue.4, pp.17-35, 2000. ,
DOI : 10.1509/jmkg.64.4.17.18077
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration, Journal of Marketing, vol.67, issue.1, pp.77-99, 2003. ,
DOI : 10.1509/jmkg.67.1.77.18589
Intransitive intertemporal choice, Journal of Behavioral Decision Making, vol.6, issue.2, pp.161-177, 2000. ,
DOI : 10.1002/(SICI)1099-0771(200004/06)13:2<161::AID-BDM348>3.0.CO;2-P
A model of choice from lists, Theoretical Economics, vol.1, pp.3-17, 2006. ,
Foundational aspects of theories of measurement, The Journal of Symbolic Logic, vol.25, issue.02, pp.113-128, 1958. ,
DOI : 10.2307/1905751
Collective Choice and Social Welfare, p.21, 1970. ,
Choice Functions and Revealed Preference, The Review of Economic Studies, vol.38, issue.3, pp.307-317, 1971. ,
DOI : 10.2307/2296384
URL : http://restud.oxfordjournals.org/cgi/content/short/38/3/307
Loyalty programs and their impact on repeat-purchase loyalty patterns, International Journal of Research in Marketing, vol.14, issue.5, pp.473-486, 1997. ,
DOI : 10.1016/S0167-8116(97)00022-0
A Behavioral Model of Rational Choice, The Quarterly Journal of Economics, vol.69, issue.1, pp.99-118, 1955. ,
DOI : 10.2307/1884852
Remarks on the Theory of Collective Choice, Economica, vol.43, issue.172, pp.381-390, 1976. ,
DOI : 10.2307/2553273
Intransitivity of preferences Customer loyalty and customer loyalty program, Psychological Review Journal of Consumer Marketing, vol.76, issue.5, pp.31-48294, 1969. ,
Intransitive preferences in hoarding gray jays ( Perisoreus canadensis ), Behavioral Ecology and Sociobiology, vol.50, issue.2, 2001. ,
DOI : 10.1007/s002650100346
La théorie du choix rationnel est la référence en économie pour modéliser les comportements de choix individuel car la fonction d'utilité permet une représentation efficace du processus de décision. Cependant, dans la réalité, les individus ne satisfont pas toujours les hypothèses de cohérence imposées par cette théorie. De nombreux comportements usuels sont alors exclus, même s'ils relèvent d'une forme de rationalité limitée ,