Personal knowledge perceptions and memory for information : When does feeling ignorant make me remember more ?

Abstract : Subjective knowledge refers to consumers’ perceptions about how knowledgeable they are in a specific domain. The present research investigates the impact of manipulating subjective knowledge on information processing and retrieval strategies. In a first study, we show that consumer self-esteem moderates the relationship between subjective knowledge manipulations and different measures of memory for new information. In a second study, we identify moderating mechanisms and boundary effects for the hypothesized effects. The third study specifies the scope of the memory effect. Finally, the fourth study extends the generalizability of the findings by adopting another subjective knowledge manipulation and covering a different domain of knowledge. Implications of these results are discussed and future tracks for research are provided
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Charles Lebar. Personal knowledge perceptions and memory for information : When does feeling ignorant make me remember more ?. Business administration. HEC, 2012. English. ⟨NNT : 2012EHEC0008⟩. ⟨pastel-00889622⟩

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