La stratégie discursive d'un lobby lors de la formation d'une politique publique : le cas de la réforme du droit français de la concurrence

Abstract : This thesis is a work of empirical research, at the edge of strategic management and public policy analysis. Its research object is the discursive work of influence of an economic lobby during the process of reformation of the French antitrust laws, which led to the law on "loyal and balanced trade relations". The research question is : "To what extent and how can the discursive strategy of a political entrepreneur influence a public decision process which results in a text of law ?". The methodology used is Yin's one, "case study as a research strategy". In interaction with the case data, we "activate" some theories which originate from various research fields (rhetorics, cognitive psychology, political science) and which credit the actors with a more or less developed capacity of influence on the decision process. The "core" of the case study is first made of a thorough, real-time analysis of the implementation of the lobby's strategy (the actor's level) ; then it is concerned with the over-all evolution of the public decision process ; theses cross-levels of observation and analysis eventually enable us to define and relativize the place and role of the lobby in the process and its outcome. Finally, we present a model of "tension between the discursive action of a political entrepreneur and the public policy decision process". This model is an original combination between existing models and relies on transversal concepts : "lack of possibility of irrefutable demonstration", "registers of ignorance", "modes and forms of relations". We make clear the dialectic between the discursive action of the political entrepreneur and the dynamics of the global process, thereby providing an original vision of public decision-making. The discussion on the contributions and limits of this research work gives the opportunity for insisting on the crucial role of discursive interactions and for exploring their possible interest for research and action, in the fields of public policies and strategic management as well.
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Jean-François Dubot. La stratégie discursive d'un lobby lors de la formation d'une politique publique : le cas de la réforme du droit français de la concurrence. Gestion et management. HEC PARIS, 1997. Français. ⟨NNT : 2000EHEC0067⟩. ⟨pastel-00918655⟩

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