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Theses

Stratégies d'entreprises et nouvelles formes de rationalisation de la production dans le bâtiment au Brésil et en France

Abstract : In order to improve the effectiveness of building construction firms, we have studied the new types of rationalisation of production, in France and in Brazil. One of the results of this research is the construction of a special procedure that allows us to identify and to characterise the main factors of effectiveness that are at play in competition between firms.
The investigation described in this thesis centers around the strategies of the firms, especially the generic competitive strategies developed by PORTER.
Our main thesis is that building construction firm's effectiveness is closely associated with the gains in efficiency achieved by the application of technical and economic approaches. Savings are obtained by improving by means of the "processes", sets of activities that are put togheter in a coherent way, that lead to a real gain in the value of the building-product. These "processes" are put into practice through tools and methods used by the organization and the management. They concern both local and
transversal aspects, that act both on the structure of the building construction firm and on the other actors of the building industry.
This new competitive stakes of the building market represent the occasion of rethinking the construction firm's policies in regards to effectiveness. In this respect, even countries like Brazil, where commercial efficiency and financial effectiveness has always commanded over technical effectiveness, are concerned.
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  • HAL Id : tel-00129492, version 1

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Francisco Cardoso. Stratégies d'entreprises et nouvelles formes de rationalisation de la production dans le bâtiment au Brésil et en France. Economies et finances. Ecole Nationale des Ponts et Chaussées, 1996. Français. ⟨tel-00129492⟩

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