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From opposition to support : The influence of social movement organizations on firm strategy

Abstract : This thesis sheds light on the role of social movement organizations in the developement of nascent sectors that are aligned with the values of a social movement.The first research chapter questions the assumption that activists and firms have divergent interests, and the emphasis on the confrontational role of social movements.Propositions are developed to explain why non-oppositional social movement organizations' (SMOs) actions matter for fims, and when SMOs willl influence firms' strategic behavior.The second research chapter investigates whether support for social movement organizations sympathetic to an industry is linked to increased commitments of firms to the focal sector.Using a unique longitudinal dataset of European solar cell producers, this hypothesis is tested empirically and confirmed; further, it is demonstrated that the type of firms and their prior commitments moderate the link between SMO support and increased firm commitment to the industry.The last research chapter investigates the enactment of favorable policies for solar energy across EU countries. Empirical findings suggest that such policies can be partly explained by the interaction between de novo firm density in a country and SMO support. This dissertation contributes to strategic management, social movement theory, and studies of industry creation
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Submitted on : Friday, June 26, 2015 - 1:01:26 AM
Last modification on : Tuesday, April 19, 2022 - 10:16:00 AM
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  • HAL Id : tel-01168498, version 1



Panayiotis Georgallis. From opposition to support : The influence of social movement organizations on firm strategy. Business administration. HEC, 2014. English. ⟨NNT : 2014EHEC0009⟩. ⟨tel-01168498⟩



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