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DOI : 10.1177/154405910308201116

D. Association, nd ex-aequo) et " serene/peace of mind " (2A, 4 th ) de la famille " smooth Au total 123 MB ont été associées à des stimuli sensoriels et à des qualités kansei. Une analyse en composantes principales (PCA) couplée à une analyse statistique par regroupement hiérarchique (HCA) a permis d'obtenir le mapping présenté en Figure 4.14. La proximité des points visuellement les Mood-boxes et les stimuli souvent associés (PCA), Enfin lors de la section F, les participants ont discutés et évalués les ambiances liées au Moodboxes1D, 1 st ) ainsi que celles liées aux nuances " energy " (2C, 2 nd ex-aequo), " different/unexpected " (2D