Optimisation de l'innovation par l'élaboration d'un processus de créativité industrielle : cas de l'industrie automobile

Abstract : Today, the complexity and the competitiveness of markets ask to the companies to favour the innovation the optimal fruit of collaboration actors of the design, so multi-fied they are. Now in the automotive sector the oligopolistique nature of the market obliges the builders to go to the optimization of the innovation to survive. We thus worked on this problem in the automotive sector by adopting an at the same moment organizational approach (professions) and procedural (actions). Having made a state of the art concerning the innovation in industrial environment, our positioning in search-action with a big automotive group allowed us to advance the problem of optimization of the activity of creativity in the process of design as being as being a major source of gain in innovation in the automotive environment. These research works thus have for object to formalize the organization and management of the activity of search for creative and innovation solutions in design of manufactured goods. The final goal being to optimize the innovation in design products by improving the efficiency and equivalence of the work between the team’s projects and the services creativity-innovation. We thus advanced the problem of integration of the activity of creativity in process of design as being a major source of gain in innovation in the automotive environment. Our hypotheses and our experimental works then allowed us to elaborate a process of industrial creativity and its tool of piloting to integrate the complexity of the professions and the innovation and so, answer our problem.
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Arnaud Groff. Optimisation de l'innovation par l'élaboration d'un processus de créativité industrielle : cas de l'industrie automobile. Sciences de l'ingénieur [physics]. ENSAM, 2004. Français. ⟨NNT : 2004ENAM0012⟩. ⟨tel-01187626⟩

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