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Approche systemique de la créativité : Outils et methodes pour aborder la complexite en conception amont

Abstract : Stimulating creativity remains a major challenge to support innovation. Since pioneering theoretical work from 1950-1960, there is now a large number of tools, methods, and guidelines disseminated among practitioners. However, companies today face such complexity, both technical and organizational, that the tools and methods traditionally used reach their limits and became inefficient. Not only we don’t have any strong fundamental theory of creativity, but also research in this field often lacks relevance in terms of transfer into practice and adequacy with pragmatic industrial needs. This thesis explores how the systemic approach allows the study of creativity to highlight new ways to stimulate it in complex industrial settings. This approach allowed us to synthesize the mechanisms of creativity in a systemic model, and bring out three fundamental interactions: sensorimotor, cognitive, and social. To simultaneously stimulate these interactions, three methodological guidelines have been proposed and tested in a car manufacturer industrial environment, in the context of real innovation projects. The results of our experiments show that the combined use of, first analogical stimulation tools, the other a language of visual forms, and finally a cyclical process alternating imagination, design and creation, can significantly improve the creative performance. Our model of creativity, now understood as "the complex system of creation", enables us to jointly enrich the theoretical scientific field and also methodological practices. It also opens developing prospects for innovation management and management sciences.
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Submitted on : Thursday, May 12, 2016 - 5:29:32 PM
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  • HAL Id : tel-01315163, version 1


Pathum Bila Deroussy. Approche systemique de la créativité : Outils et methodes pour aborder la complexite en conception amont. Génie des procédés. Ecole nationale supérieure d'arts et métiers - ENSAM, 2015. Français. ⟨NNT : 2015ENAM0038⟩. ⟨tel-01315163⟩



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