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. La-plate-forme, Ad-store charge les dé veloppeurs et les annonceurs Le volume des transactions publicitaires des apps dé pend de la ré affectation du prix total entre des dé veloppeurs et les annonceurs

. Est-clairement-un-marché-biface, Il y a trois groupes d'utilisateurs finaux qui sont affilié s à deux plates-formes bifaces, et ces plateformes sont florissantes et dynamiques. 3.1 La classification d'App-store et Ad-store

. La-redevance-d, adhé sion est le coût pour joindre les frais de plate-forme et la redevance d'usage est le coût d'utilisation de la plate-forme par transaction

L. 'é-tude-de-rochet and &. Tirole, a indiqué que le prix de cette plate-forme à deux côté s é tait inverse de l'é lasticité de la demande par rapport au prix. Le côté supé rieur é lasticité-prix sera facturé moins par plateforme, 2004.

. Les-coûts-d, accè s à la plateforme (dé penses d'achat de l'appareil mobile) rendent les charges lié es à la plateforme nul voire né gatifs

. Ii, Flux de la publicité In-App

. Dans-cette-É-tude, 5 et 6 sont pris que l'indice de popularité app mobile et qu'ils correspondent é galement sé paré ment à la gamme de rang application 1-10; 11-20; 21-50; 51-100; 101-200 et 201-300. Numé ro 1 correspond à des apps les plus populaires (plus té lé chargé ), alors que le numé ro 6 correspond à les moins populaires. App indice de popularité a une relation inverse avec le nombre de té lé chargements, App indice de popularité repré sente le volume app té lé chargements dans les analyses du chapitre 6. L'é lasticité-prix de la demande (PED) est analysé e pour les 327 applications payantes ici

P. Le-plus-fort-la, le plus faible seront les frais. La plate-forme charge moins le côté avec la plus forte é lasticité -prix

. Selon-notre-É-tude-empirique, applications sont trè s sensibles aux prix de l'application. L'é lasticité -prix peut ê tre estimé e la plus forte pour le côté utilisateur. Si nous prenons en considé ration uniquement le PED, nous pouvons suggé rer que la plate-forme charge moins ou ne charge pas du tout du côté de l'utilisateur

. De-notre-enquê-te, nous avons constaté que la plupart des utilisateurs é taient dé tenteurs d'un seul appareil mobile et qu'ils utilisaient pur la plupart juste une plate-forme de vente d'applications. Les utilisateurs sont considé ré s comme faisant du single homing, 2012.