Concurrence, stratégie et changement dans un environnement contraint Le cas L.V.M.H en Champagne

Abstract : Lousi Vuitton Moët Hennesy's (LVMH) prominent expansion in Champagne wines is due essentially to: a sustained demande for champagne, the protection of its wiens by the AOC, the quality of its brands, a pretigious clientele and a network of global distribution. ...
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Paul-William Delorme. Concurrence, stratégie et changement dans un environnement contraint Le cas L.V.M.H en Champagne. Gestion et management. Ecole nationale Supérieure des mines de Paris, 2005. Français. ⟨NNT : 2005ENMP0002⟩. ⟨tel-01545593⟩

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