, Referees' decisions can be debatable and are frequently reported and contested by newspapers

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. Durand-;-meyer-et-rowan-;-devers, DiMaggio et Powell, 1983) et des hypothèses et des résultats ont des implications importantes pour les entreprises. La littérature sur la théorie institutionnelle a eu comme cible principalement le évaluations sociales, qui sont des caracteristiques que les acteurs sociaux donnent aux organismes, tels que le statut, la réputation et la légitimité (Deephouse et Suchman, Le cadre théorique est principalement enracinée dans la nouvelle théorie institutionnelle en sociologie, 1977.

. Heugens, Par conséquent, alors que la littérature institutionnelle a examiné longtemps les processus sociologiques qui sous-entendent les évaluations sociales (par exemple, 1968.

. Weber, En conséquence, la littérature sur les évaluations sociales a prospéré ces dernières années. (Deephouse et Suchman, dans les deux dernières décennies, la littérature de stratégie a de plus en plus visée sur la compréhension des implications stratégiques que les évaluations sociales ont pour les entreprises, 1978.

. Graffin, Cependant, il ya encore des défis actuels dans la littérature, qui conduisent à mon écart global de la littérature, 2013.

D. Philippe, La littérature a souvent traité des évaluations sociales d'une manière monolithique, la bonne reputation versus la mauvais, le haut statut contre le bas, ou les organisations légitimes versus les illégitimes. La recherche a récemment reconnu que les évaluations sociales ont de nombreuses dimensions qui peuvent ou ne peuvent pas produire les mêmes effets, 2011.

, Les évaluations sociales ne sont pas indépendantes; ils se chevauchent et interagissent

, Le fait que les chercheurs ont parfois utilisé la même mise à mesurer l'état, la réputation, la légitimité, ou autres constructions, ouvre la question évidente de savoir si ces distinctions sont pratiques ou purement théoriques. Par conséquent, les chercheurs sont en train de comparer deux ou plusieurs évaluations sociales dans la même étude pour comprendre chaque mécanisme unique (Deephouse et Carter, 2005.

. Westphal, Zavyalova et al, 2012), les analystes financiers (Zuckerman, 1999), les critiques (. Durand et al, 2007) ... en outre, ces organisations ont été traités comme si elles avaient un public homogène, tandis que chacun de leurs membres peut avoir des motivations individuelles spécifiques, 1996.

. Le, candidat-(single) public" cadre: Qu'est-ce qui se passe dans un contexte disomogène?

, article de Zuckerman, l'analyse des évaluations sociales sont habituellement menées, explicitement ou implicitement, dans un cadre candidat-public: le candidat, généralement un organisme, prend des mesures qui affectent le jugement, l'évaluation ou le Lacunes de la recherche Pour répondre à cette question, je pense à trois groupes distincts qui affectent directement ou indirectement la survie d'une organisation ou ses performances: les personnes (citoyens), 1999.

, Les gens, dans le rôle de consommateurs, d'employés et de citoyens, représente un publique cruciale pour les entreprises. Cependant, l'opinion du peuple a été largement négligée dans la littérature sur la légitimité et sur la mauvais organisation sociale ou a été assimilée à l'opinion des médias ou d'autres organisations (Deephouse, L'impact d'une mauvaise conduite sociale sur les personnes, 1996.

, Lacune de la recherche 1: Pourquoi les gens réagissent à une mauvais organisation sociale dans une façon plus ou moins importante? 2. L'impact d'une mauvaise conduite sociale sur les investisseurs

. Greve, Il est différent pour une personne de faire une réclamation relativement sans cout ou prendre une décision qui affecte de manière significative ses finances, comme la vente ou l'achat d'actions. Il y a une vaste littérature qui a analysé la réaction des investisseurs aux nouvelles d'une mauvaise conduite ; des études antérieures se sont focalisé principalement sur les actions illégales

, les coûts d'une mauvaise conduite sociale sont intrinsèquement différentes Pourquoi un public change son évaluation après une mauvaise conduit sociale d'une organization?