Le travail de mobilisation d'un groupe activiste. Le répertoire tactique, les médias et l'implication de ses membres.

Abstract : This work analyses activist groups as organizations of social movements. Firstly, I study how activists express their message by mobilizing symbols (discourses, demeanor, objects…) in order to build a set of performances called the “tactical repertoire”. To do so, they draw inspiration from their predecessors and their theoretical frames. Secondly, I describe how activists mobilize media. Their media strategy relies both on the tactical repertoire and the integration of activists into the group. Finally, I enquire how the activist group mobilize its members (how it recruits and retains them); the acquisition of emancipatory skills is a particularly strong motivation for activists. In the conclusion, I show that the tactical repertoire is the backbone of an activist group as it participates in all the tasks described (mobilization of symbols, of media and of activists). This specific characteristic defines the activist group as an organization. I rely on a one-year-long ethnography among the French feminist activist group La Barbe, which denounces the absence of women at the head of organizations. I also reflect on the methodological implications of observing a feminist activist group as a male ethnographer.
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Fabien Hildwein. Le travail de mobilisation d'un groupe activiste. Le répertoire tactique, les médias et l'implication de ses membres.. Gestion et management. Université Paris-Saclay, 2016. Français. ⟨NNT : 2016SACLH015⟩. ⟨tel-01569133⟩

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