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Essays in Behavioral Strategy : Re-biased Search, Misconceived Complexity, and Cognitive Aliens

Abstract : This work centers on the tenet that organizational rationality is bounded: decision makers search, satisfice, and think in the way that is typical (in its integrity) only of humans. The dissertation explores this interplay between search and decision maker’s cognition and demonstrates how biases in characteristic aspects of our thinking can be instruments of behavioral strategy.As a starting point, I take search, sequential generation and evaluation of alternatives, as the first primitive of bounded rationality and complement it with integral elements of human cognition, such as automatic, intuitive thinking, specifically affect heuristic, and imperfect mental representations of reality. With the help of computational models, I track the effects of the corresponding biases (systematic affective preferences and systematic errors in mental representations) over time as organizations adapt to complex environments. This allows me to identify life cycles of the elements of human cognition and show that organizations should manage (rather than eliminate) some biases over time. Finally, I derive predictions and empirically test a subset of my propositions.In conclusion, this work aims to advance the emerging theory of behavioral strategy by jointly considering different primitives of bounded rationality and integrating them with the existing knowledge in organization sciences. A broad question that motivates this work is how organizations can manage the many bounds to human rationality.
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Aleksey Korniychuk. Essays in Behavioral Strategy : Re-biased Search, Misconceived Complexity, and Cognitive Aliens. Business administration. Université Paris-Saclay, 2017. English. ⟨NNT : 2017SACLH002⟩. ⟨tel-01569432⟩

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