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CCP : Coefficient de Corrélation de Pearson ; *Corrélation faible ; **Corrélation modérée ,
Oculus) et d'applications (e.g., Star Wars : Jedi Challenges) dit « immersifs ». Pour autant, la littérature ne recense que peu de modèles et d'outils faisant référence à l'expérience utilisateur ou User eXperience (UX) en Environnement Virtuel Immersif (EVI), et les quelques modèles et outils existants ne considèrent pas l'ensemble des composants de l'UX. Cette thèse vise à proposer et valider un modèle holistique d'UX adapté aux EVI (objectif 1), à construire et valider un questionnaire d'UX opérationnalisant le modèle (objectif 2) et à utiliser le questionnaire validé dans le cadre d'une entreprise internationale, éditrice d'applications immersives dans le domaine ludo-éducatif (objectif 3) Le modèle « Immersive Virtual Experience Model » (IVEM) que nous proposons est multidimensionnel. En effet, il regroupe non seulement les facteurs intrinsèques à l'EVI (i.e., largeur du champ visuel, fréquence d'image, niveau d'interactivité, feedback du contenu 3D) et les facteurs propres à l'utilisateur (i.e., expérience précédente) impactant l'UX, mais aussi les composants caractérisant l'UX référencés dans la littérature (i.e., présence, immersion, engagement, flow, utilisabilité, compétences, émotions, conséquences de l'expérience, jugement, adoption de la technologie), Le modèle IVEM validé via cinq études expérimentales confirme les effets des facteurs sur les composants déjà identifiés dans la littérature et fait apparaître de nouvelles relations entre les composants jusqu'alors non démontrées. Notre questionnaire « Immersive Virtual Experience Questionnaire » (IVEQ) opérationnalise les dix composants de notre modèle, à travers des items provenant de questionnaires validés et répertoriés dans la littérature. Le questionnaire IVEQ validé à travers une étude expérimentale conduite sur 152 participants, est composé de 68 items, p.9 ,