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Quel modèle économique pour une offre de transport de voyageurs porte-à-porte ?

Abstract : The goal of providing passengers with seamless door-to-door mobility has today become a common objective, and a key priority for SNCF, France’s historical national rail group. After more than 30 years of growth thanks to the success of the TGV high-speed train, SNCF faces difficulties that have prompted it to reconsider its business model. The firm has decided to become a genuine multimodal operator with the capacity to provide a comprehensive territorial service through a variety of transport modes. The principal function of door-to-door transport is to enable travellers to go from A to B without using their own cars but a sequence of transport modes. This raises the possibility of the emergence of door-to-door mobility operators that provide a one-stop shop for travellers and offer continuity of service provision over an entire journey. This paper explores possible business models for a door-to-door mobility operator: the nature of the service, organisation between stakeholders and the revenue model. It begins with a detailed analysis of the idea of door-to-door service in the context of passenger transport. It then studies the main challenges for the stakeholders, in particular the evolution of France’s regulatory framework, issues relating to sustainable development and the effects of the digital economy. Different approaches to door-to-door provision exist within SNCF, reflecting the complexity of the company. Growing diversity in the system of actors has opened up new possibilities. Three contrasting business models were identified for door-to-door services: the integrated model, the platform model and the distributed model, all of which offer possible mid-term and long-term strategic directions for SNCF. Without being mutually exclusive, all three models are relevant in their distinct spheres. Nevertheless, the distributed model would seem to offer the greatest potential for rail transport to remain competitive with the private car
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Submitted on : Wednesday, September 19, 2018 - 4:29:06 PM
Last modification on : Saturday, January 15, 2022 - 3:47:56 AM


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  • HAL Id : tel-01877382, version 1



Jean-Baptiste Bonneville. Quel modèle économique pour une offre de transport de voyageurs porte-à-porte ?. Architecture, aménagement de l'espace. Université Paris-Est, 2018. Français. ⟨NNT : 2018PESC1007⟩. ⟨tel-01877382⟩



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