Gouvernance de l’Internet et Économie Mondiale : Proposition d’un Modèle d’Évaluation de la Valeur d’un Nom de Domaine en tant qu’Actif Immatériel

Abstract : The thesis aims to define a model for valuing domain names, these digital identifiers on the Internet. Digital identifiers that can be likened to advanced serial numbers, domain names have been diverted from their main function over the past thirty years, until today they have become intangible assets that are the subject of major transactions, reaching several million dollars.From the creation of domain name extensions to their delegation, we will see how naming charters and Internet governance have affected the nature and positioning of domain names from a technical and economic point of view. In a second step we will look at the different existing valuation methods and select one in order to apply it to domain names.As part of the associated experimentation, we will seek to define value trends, correlations and determine whether the value of domain names is predictive. Finally, we will propose a method for valuing domain names based on this experimentation as well as various tools to better manage a fleet of domain names, as is often the case in large companies.
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Clément Genty. Gouvernance de l’Internet et Économie Mondiale : Proposition d’un Modèle d’Évaluation de la Valeur d’un Nom de Domaine en tant qu’Actif Immatériel. Génie des procédés. Ecole nationale supérieure d'arts et métiers - ENSAM, 2019. Français. ⟨NNT : 2019ENAM0015⟩. ⟨tel-02193976⟩

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