Business models circulaires ˸ vers des création et captation de valeur pérennes ? Processus et instrumentation : Les enseignements du recyclage et de la réutilisation automobiles

Abstract : To what extent can reuse and recycling circular business models create and capture value in the long run? This question, which constitutes a major concern for firms and public actors, remains understudied in Strategy. In order to answer this question, this thesis highlights five cases of collaborative research on such business models conducted within the car manufacturer Renault, which are put into perspective within the larger context of the evolution automotive end-of-life experienced over last decades. At the end of this study, we propose a close analysis of circular business models emergence and up-scaling, which we picture as an instrumented collective action process. Thus, we show that the concretization of their value potentials rests upon a collective activity, we call industry engineering, which aims at structuring new value chains and value networks.
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Rémi Beulque. Business models circulaires ˸ vers des création et captation de valeur pérennes ? Processus et instrumentation : Les enseignements du recyclage et de la réutilisation automobiles. Gestion et management. PSL Research University, 2019. Français. ⟨NNT : 2019PSLEM024⟩. ⟨tel-02367627⟩

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