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A. Appendix, Customer Negative Behavioral Intentions Scale

, Please indicate how likely you are going to engage in the following behaviors if you were in the scenario, where 1 = "extremely unlikely

, I will talk unfavorably about this online retailer on social media

, I will contact them and give them a hard time (e.g. call customer service, email them, send a letter to CEO

, I will stop supporting this online retailer online (e.g. unlike Facebook page, unfollow them on twitter

, I will remove this online retailer's website from my browser bookmarks

, *These items were included in the shortened negative behavioral intentions scale used in study 3

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, 20 are all reverse scored. Need for touch scale (Peck and Childers 2003) 1. When walking through stores, I can't help touching all kinds of products, vol.10

, I feel more comfortable purchasing a product after physically examining it

, When browsing in stores, it is important for me to handle all kinds of products

, If I can't touch a product in the store, I am reluctant to purchase the product. 7. I like to touch products even if I have no intentions of buying them

, I feel more confident making a purchase after touching a product

, When browsing in stores, I like to touch lots of products. 10. The only way to make sure a product is worth buying is to actually touch it. 11. There are many products that I would only buy if I could handle them before purchase. 12. I find myself touching all kinds of products in stores

, 12 measure autotelic need for touch Items 3, 4, 6, 8, 10, 11 measure instrumental need for touch Comfort with interpersonal touch scale (Webb and Peck 2015) 1. I consider myself to be a more 'touchy' person than most of my friends, = strongly disagree, 7 = strongly agree Items 1, 2, 5, vol.7

, I feel more comfortable initiating touch than most people. 3. When talking to people, I often touch them on the arm

, I don't mind if someone touches my arm

, During conversation, I don't mind if people touch me

, I typically don't mind receiving touch from another person

, Most people will respond in kind when they are trusted by others

, I like when a store is designed to encourage customers to interact with each other

, Study 2 SHOPPING EXPERIENCE STUDY In this next study, we are interested in understanding what consumers like (and don't like) about various aspects of in-store shopping. Please read each statement below and indicate your level of agreement or disagreement, -store haptic interaction

, I like when a store is designed to encourage sales personnel to approach customers. 2. I enjoy interacting with salespeople

, I actively seek advice from salespeople

, I like when a store is designed to encourage customers to interact with each other

, I dislike being in a crowded area

, I like to browse touch screen devices to obtain additional product information. 10. I like to chat with sales personnel to obtain additional product information

, Online vs. offline shopping preferences

, In this next study, we are interested understanding what consumers like and don't like about online vs. offline shopping

, Below is a list of shopping attributes. Please rate each one in terms of which you think is better in terms of the online vs

, = shopping offline is much better; 9 = shopping online is much better Preference for haptic-related product name

, A chewy-soft center of premium caramel enrobed in milk chocolate

B. , Milk Caramel Vortex (non-haptic-related product name)

, to respond to various aspects of in-store shopping now. We would like you to read several selected short scenarios and to imagine that each scenario is true. Do your best to pretend that you are actually in the scenario. Then answer each question as if you were in the scenario at this very moment

, Imagine that a salesperson drops something and cannot be reached/warned otherwise (e.g., he/she is wearing headphones). How likely are you to tap the salesperson on the shoulder at this moment?

, Imagine that a salesperson helps you take your size measurements (e.g., tailors a suit, measures your waist)

, Imagine that a salesperson approaches you to ask if you're aware of a sale that's going on right now

, How likely are you to appreciate the fact that relevant isles are clearly marked at this moment? 11. Imagine that you are trying to find a specific product. How likely are to you appreciate the fact that the retailer has a small assortment to choose from at this moment? 12. Imagine that there is a long cue at checkout. How likely are to use self-service check-out lanes at this moment?

, Imagine that you have been waiting in line at checkout for more than 10 minutes. How likely are you to be bothered by it at this moment?

, How likely are you to find it annoying if a salesperson cannot answer one of your product questions at this moment? to functional or imposed in-store touch interactions Items 10 to 16 refer to non-touch in-store touch interactions

, Domain-specific risk-taking scale (DOSPERT; Blais and Weber, 2006.

, For each of the following statements, please indicate the likelihood that you would engage in the described activity or behavior if you were to find yourself in that situation. 1. Admitting that your tastes are different from those of a friend

, Betting a day's income at the horse races

, Investing 10% of your annual income in a moderate growth mutual fund

, Drinking heavily at a social function. (H/S) 6. Taking some questionable deductions on your income tax return. (E) 7. Disagreeing with an authority figure on a major issue. (S)* 8. Betting a day's income at a high-stake poker game

, Going down a ski run that is beyond your ability. (R) 12. Investing 5% of your annual income in a very speculative stock. (F) 13. Going whitewater rafting at high water in the spring. (R) 14. Betting a day's income on the outcome of a sporting event (F) 15. Engaging in unprotected sex. (H/S) 16. Revealing a friend's secret to someone else. (E) 17. Driving a car without wearing a seat belt. (H/S) 18. Investing 10% of your annual income in a new business venture. (F) 19. Taking a skydiving class. (R) 20. Riding a motorcycle without a helmet. (H/S) 21. Choosing a career that you truly enjoy over a more secure one. (S)* 22. Speaking your mind about an unpopular issue in a meeting at work. (S)* 23. Sunbathing without sunscreen. (H/S) 24. Bungee jumping off a tall bridge. (R) 25. Piloting a small plane. (R) 26. Walking home alone at night in an unsafe area of town. (H/S) 27. Moving to a city far away from your extended family. (S)* 28. Starting a new career in your mid-thirties, p.10

. E. Note, F. Ethical, H. Financial, /. Health, S. Safety et al.,

, Only a subset of these objects was used in Study 1 corresponding to the social risk-taking

, Chocolatier is a Belgian chocolate manufacturer that competes with other companies primarily on the basis of responding to changes in consumer preferences. For this reason, its managers often pilot-test consumers' preferences for new products they are willing to introduce on the market

, Chocolatier wants to launch a high-end chocolate sculpture product selection for its customers. So far, its maître chocolatiers have developed two prototypes (A and B below)

, = definitely prototype A, 5 = neither prototype A or B, 9 = definitely prototype B Note. Images A and B were presented in counterbalanced

, In this study, we are interested in better understanding how people feel about certain situations attitudes and opinions. There are no right or wrong answers, simply answer as honestly as you can. Please indicate how you feel about each statement at this moment: 1. TV is my main form of entertainment

, Overall, I'd say I am pretty happy

, 7. I would rather spend a quiet evening at home than go out to a party

, My family is the single most important thing to me

, I think I have more self-confidence than most people. 10. A woman's life is fulfilled only if she can provide a happy home for her family. 11. My social status is an important part of my life

, It's very important to me to feel I am a part of a group

, 7 = strongly agree Pretest Results When comparing trust boost option A and control, the one-way ANOVA on the manipulation items showed that the manipulation had a marginal significant effect (F(1, 77) = 2.80, p = .10)

, When comparing trust boost option B and control, the one-way ANOVA on the manipulation items showed that the manipulation had a marginal significant effect (F(1, 78) = .14, p = .71)

, Based on the above results, we decided to use option A for our main study

, Imagine that a salesperson drops something and cannot be reached/warned otherwise (e.g., he/she is wearing headphones) so you tap him/her on the shoulder to do so

, Imagine that there is a long cue at checkout and you decide to use self-service check-out lanes