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Formalisation d'un modèle pour améliorer la durabilité d'un portefeuille de packagings de luxe et l'innovation : Dimensions Structurante et Structurelle

Abstract : This research is about the improvement of product portfolio sustainability performance and innovation. It’s about a research-action accomplished at CHANEL Parfum Beauté. Our actions were conducted in the “packaging purchase, development and innovation” department. The research deals with the integration of eco-design in the new product development, the innovation via the use of eco-materials, the integration of social and environmental criteria in purchasing activities and also strategic and managerial issues for satisfying stakeholders, for setting objectives, for monitoring performance and developing competences. We propose a model that takes into account simultaneously structuring and structural dimensions to have a global approach for the improvement. The structuring dimension includes all processes that determine objectives, criteria and the sustainability performance and innovation of the product portfolio. These processes insure continuous improvement and learning. The structural dimension is related to the resources including actors, methods, tools and information technologies. This structuring and structural model was completed and discussed through four experimentations. Three complementary propositions have been formalized to make the model operational and include: detailed description of the main structural resources, a progressive implementation scenario that links objectives to the available resources, and a global process for improvement. The uniqueness of this research comes from the global vision of the product portfolio improvement in the simultaneous investigation in both structuring and structural dimensions and finally, its focus on luxury packaging.
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Submitted on : Tuesday, February 18, 2020 - 4:52:58 PM
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  • HAL Id : tel-02483111, version 2

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Djamel Yousnadj. Formalisation d'un modèle pour améliorer la durabilité d'un portefeuille de packagings de luxe et l'innovation : Dimensions Structurante et Structurelle. Autre. Ecole nationale supérieure d'arts et métiers - ENSAM, 2015. Français. ⟨NNT : 2015ENAM0036⟩. ⟨tel-02483111v2⟩

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