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Mise en place d'une méthodologie pour l'évaluation par des clients de produits innovants au cours de leur conception. Application à l'intégration d'innovations dans le domaine automobile

Abstract : The purpose of this research is to obtain the appraisal and feelings of customers, translated by product attributes, about an innovative product during its design process, i.e. without all the sensory and functional features available like for a finished product. Two main goals are to inquire the customers’ ways of thinking early in the design process and to compare several products themselves or the same product at different stages in the process. The objective is to help the designers and managers decision.To meet these goals, we realized and checked several methodological approaches:• To offset the lack of sensory and functional features of an innovation’s prototype, we created a “sensorial brochure”,• To facilitate the product assessments’ comparison, we created a standard questionnaire to inquire customers. In fact, with a bibliographic research of the hedonic and pragmatic attributes involved in the assessment of a product, we created a list of statements,• To validate these methodological tools, we realized a comparative approach at several milestones or stages of the design process. In total, we realized six customers’ assessments at different stages of the design process with 302 respondents.Then we studied and compared the assessments’ results. The aim is to validate the construction of the sensorial brochure and the questionnaire and to conclude from the innovation’s prototype assessments at different stages of the design process. The questionnaire needs to be improved but it has already permitted to inquire the customers on their hedonic and pragmatic attributes in front of a product. The sensorial brochure helps customers to imagine the future product.
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Submitted on : Thursday, August 20, 2020 - 9:47:11 AM
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Amélie da Costa. Mise en place d'une méthodologie pour l'évaluation par des clients de produits innovants au cours de leur conception. Application à l'intégration d'innovations dans le domaine automobile. Autre. AgroParisTech, 2014. Français. ⟨NNT : 2014AGPT0030⟩. ⟨tel-02917951⟩

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