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Formalisation of a novel design methodology of virtual shopping environments using emotional engineering and consumer experience

Abstract : This project involves the study of a new methodology to assist in the design of virtual sales environments, based on consumer behaviour in virtual reality. The e-commerce market is constantly evolving, redefining consumer purchasing behaviour. As part of a CIFRE agreement, DIAKSE, a company specialising in the creation of virtual reality shops for e-commerce sites, is seeking to develop a new intelligent behavioural analysis solution. The state of the art has enabled us to focus on how we can integrate the analysis of consumer behaviour in order to optimise the creation of a virtual sales environment. This issue has allowed us to focus on methodologies for quantifying perception based on emotional engineering. These methods are often used in the framework of product development and design. The obstacle that we are trying to overcome through this research consists in considering the environment in which the products are put into situation in order to evaluate the perception of a product in a virtual environment.
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https://pastel.archives-ouvertes.fr/tel-03049055
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Submitted on : Wednesday, December 9, 2020 - 4:32:07 PM
Last modification on : Thursday, December 17, 2020 - 10:23:18 AM

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  • HAL Id : tel-03049055, version 1

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Alaa Elboudali. Formalisation of a novel design methodology of virtual shopping environments using emotional engineering and consumer experience. Chemical and Process Engineering. HESAM Université, 2020. English. ⟨NNT : 2020HESAE035⟩. ⟨tel-03049055⟩

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