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Gérer le patrimoine de création Dom Pérignon : Modéliser et organiser la transmission de connaissances pour la générativité

Abstract : How can knowledge transmission help designers in the luxury industries to reinvent the brand's objects and experiences while remaining rooted in its heritage? This open question in the management and design sciences is of interest to the luxury sector, and especially to Dom Pérignon, in constant quest of renewal. Indeed, to innovate without betraying tradition is at the origin of several tensions. In this thesis, we show how the transmission of a "creative heritage" can help designers in the luxury industry to overcome these tensions. By studying the creative heritage of Dom Pérignon and those contained in various haute cuisine books, we highlight three characteristics of this creative heritage that constitute as many lines of research: First, we describe the positive effects on the originality and the operational efficiency that the transmission of a creative heritage can have on the collectives of designers leading innovation projects. Secondly, by using design theories, we construct a formal model linking the knowledge structures and the types of generativity that a creative heritage can promote. We show that a same domain can contain several generativities, that a same creative heritage can favor several types of generativity that might seem incompatible in principle, and that these different types of generativity can evolve over time. Finally, we show that the design of a creative heritage requires interactions between experienced and recipient designers to formalize, reorganize and share a language of the known and a language of the unknown. The latter is composed of the elements of the former. We also highlight that the formal structure of a creative heritage can reflect the structure of the design organization.
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Submitted on : Saturday, January 2, 2021 - 1:23:28 AM
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  • HAL Id : tel-03092291, version 1

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Daniel Carvajal Perez. Gérer le patrimoine de création Dom Pérignon : Modéliser et organiser la transmission de connaissances pour la générativité. Gestion et management. Université Paris sciences et lettres, 2018. Français. ⟨NNT : 2018PSLEM058⟩. ⟨tel-03092291⟩

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